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Robocop on Twitter
Twitter mentions: 52
Twitter retweets: 106
Reach: 16,861
Twitter mentions: 11
Twitter retweets: 5
3230%
372%
2020%
Reach: 561, 576
Comparing the same search terms of “IMAX” and “Robocop” before and after the release of the poster, we are able to see a strong increase in both engagement
and reach.
This indicates that the poster has been the subject of much discussion online, and that fans are hungry for more information about the film release at IMAX.
Before poster release After poster release
Social reach
Using the terms ‘IMAX’ and ‘Robocop’ from the day of the poster launch (22.01.14), we can see that there have been 166 Twitter mentions, with large
spikes on the day of launch and later in the week.
A majority of the conversation has come from males (78%), which fits with the target demographic for the film
From the 166 tweets, there has been an estimated reach of 561,576.
Selected tweets
Robocop on Twitter
Poster – The poster has been one of the biggest conversation terms surrounding IMAX
and Robocop.
Premiere – The Robocop premiere is set to take place at the IMAX Waterloo, and this has
also generated a lot of discussion and engagement.
Feb/February – A lot of the discussion has been surrounding the excitement of the date
of the new films release.