Transcript

Image SharingNeil U Lall, MD

@NULallUniversity of Colorado Hospital, Aurora, CO

Disclosures: None

(Figure 1 offered me a free t-shirt but I said “no thanks”)

Image Sharing Sites/AppsInstagramFigure 1PinterestFlickrFacebookTwitterTumblrEtc...

Why Share Images?Because Radiology = Images

Uses: Public Relations & Education

Why not use Twitter for Everything?Dedicated audience cares about visual

mediaCaptions allow for more text than Twitter

In-line commenting

Instagram

http://instagram.com/p/uIeCXRtAO5/

Instagram+

General Audience = Patients

Large User Base (>200m)

Easy Sharing to Other Services

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General Audience = Selfies

Small Radiology Presence

Phone-centric

Square Images Only

Instagram Tips

Consider apps like Schedugr.am or Latergram.me to “post” from your computer

People to Follow

@CincyKidsRad@RadiologyACR@Radiopaedia@Radiology85@heniekoh

Figure 1

http://app.figure1.com/rd/image?imageid=546310db1508f12406c72ab9

Figure 1+

Medically Focused

Supports Series of Images

Dropbox Integration

Built In Annotator

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Small User Base

Early in Development

(Currently) Phone Posting Only

Figure 1 – Who to Follow

Current Recommendation:Subscribe to “Radiology” and pick

users with good content

Pinterest

www.pinterest.com/radiopaedia/neuroradiology/

Pinterest+

Large User Base (>80m)

Can Follow “Boards”

Can Post Link with Image

Post from Phone or Computer

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Small Radiology Presence

Flooded with Recipes and Clothes

Pinterest “Pinners” to Follow@topicsinrad@radiopaedia@radiologypics

Other Considerations

Patient Privacy

Don’t Say Stupid Stuff

Copyright

Patient Privacy

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The Internet is Forever.

He continues with an analogy to Terminator 2:“when they shoot the liquid metal terminator guy in the face at close range and it kind of splits him open temporarily almost like a flower blooming. We all find beauty in different things.”

“This is my 2nd favorite gunshot wound of all time. I wish I could tell you the story behind this awesome x-ray, but the patient came through the ER and they don’t believe in obtaining patient histories. (I wish I was kidding.) I’m guessing a jealous husband or a jilted lover. I mean … 2 shotgun blasts … to the back.”

http://www.addictinginfo.org/2014/02/25/dr-milton-wolf-caught-posting-x-rays/

Copyright Schmopyright“you hereby grant to Figure 1, Inc., in perpetuity, a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service”https://figure1.com/sections/tos/

“you hereby grant to Instagram a non-exclusive, fully paid and royalty-free, transferable, sub-licensable, worldwide license to use the Content that you post on or through the Service”http://instagram.com/about/legal/terms/

“You grant Pinterest and its users a non-exclusive, royalty-free, transferable, sublicensable, worldwide license to use, store, display, reproduce, re-pin, modify, create derivative works, perform, and distribute your User Content”https://about.pinterest.com/en/terms-service

Handout and Slides: bitly.com/RSNASocialMediaIntro

Neil U Lall, [email protected]

@NULallhttp://www.linkedin.com/in/NULall

University of Colorado Hospital, Aurora, CO