Illustrations
58Pearson Brand Guidelines 2016 Illustrations
Use illustrations selectively. They are not navigational tools or interpretations of data, but illustrated expressions of complex themes to be used when and where photographic imagery will not suffice.
It’s always a good idea to include an accompanying copy line to avoid misinterpretation.
When to useUse in print and in digital applications to create tension and pace with photography and text. Illustrations also work well in physical environments such as on aspirational posters.
When not to useDon’t use illustrations in very small sizes–they are not icons or infographics.Don’t use them on their own without an accompanying message nearby to provide context.
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014. In spite of these challenges, I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption and upheaval, we put in a generally good competitive. I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption.
“ Our programme has been all about setting Pearson up to be able to demonstrate the impact of what we do”
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014.
Reasons to integrate teaching methods
01 Up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts.
02 Demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts.
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014. In spite of these challenges, I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption and upheaval, we put in a generally good competitive.
Learning curve– Education
Taught Well– Careers
A to B to C– Learning
New School– Policy
ISSUE 01 – 24
Illustration by Lucy Vigrass
Enabling people all over
the world
to learn
Illustration by Lucy Vigrass
Learning transforms individuals, communities, and societies. In places where learning flourishes,so does society as a whole.
Framed pictures
Digital - Website
Digital - Web banner
Print - Brochure
Themed message to interpret Illustrated interpretation
Welcome to the world of learning
Tell me more
Legal | Accessibility | Privacy policy
HelpHi, Jane
This website uses cookies. Continuing to use this website gives consent for cookies to be used. For more information please see our cookie policy. © Pearson
Menu
Home > Why we do it
Who we areThe world of education is changingmore rapidly than ever, and atPearson we’re looking to the future
Why we do itHelping prepare young futures
How we do itA story of the power of education
Welcome to Brand.Pearson.hub. Here, you’ll find lots of information about Pearson, ourproducts, and impact in the community. Tools needed to create your own assets using our visual identity. As well as getting involved with campaigns through our spotlight section.
Welcome to Brand.Pearson.hub. For all of us at Pearson,and for the millions of people around the world who useour products and services, learning is a journey —a never-ending road of discovery, challenge,inspiration, and wonder.
Come on in to theworld of learning
Pearson has always had one goal, one ideal that we always strive for.
That every child deserves the right to education, to learn and to flourish in
life. We bring together the latest thinking, new practices, and the best minds
in the business to help people every day to grow and share knowledge.
Who we are
Our storyOur audiencesOur people
Talking aboutour business
How we do it
Products & servicesOur efficacy promiseOur learners
Why we do it
Get to know oursocial impact
Project literacy
Stories of impact
Brand toolkit
Brand at a glance
Guidelines
Assets & templates
Images &illustrations
Pearson recruitment fair2016 4
A worldof learningis just a few clicksaway.Were looking for the brightest people with the most curious minds to help us help theworlds learners pearson.com/careers
Digital - Brochure
IllustrationsWhen to use
59Pearson Brand Guidelines 2016 Illustrations
Illustration is an important part of our brand, and it’s an effective tool for interpreting complex themes. We have created a library of brand illustrations from our approved roster of illustrators which you can download from the hub.
Commissioning brand illustratorsAs well as using illustrations from ourlibrary, you can commission new work from our approved brand illustrators. A brief template has been created and should be used for any new requests.
Commissioning alternative illustratorsPlease, for any commissions, consider our roster illustrators first. They have been carefully selected to complement our visual identity. However you may also commission independent illustrators. Any illustrations created this way must be approved by the central brand team, please email [email protected] illustrations must also follow the guidance outlined in our brief template.
CreditingRemember to always credit illustrators forthe use of their images, to find out more,see page 60.
Lauren Rolwing Nashville, Tennessee
Represented by YCN Talent
Contact: [email protected]
laurenrolwing.com
Kanae SatoTokyo, Japan
Represented by ARTas1®ARTas1.com/kanae_sato
Contact: Paul [email protected]+ 1 (310) 961-1695
kanaes.com/gallery
Ben WisemanBrooklyn, New York
Represented by himself
Contact: Ben [email protected]
benwiseman.com
To download illustrations, please click the folder above.
To download the Pearson illustration commissions brief template, please click the folder above.
Lucy Vigrass London, England
Represented by Outline Artistsoutlineartists.com/lucy-vigrass
Contact: Camilla [email protected]+ 44 (0) 208 451 3400
lucyvigrass.co.uk
Tang Yau HoongKuala Lumpur, Malaysia
Represented by himself
Contact: Tang Yau [email protected]
tangyauhoong.com
IllustrationsCommissioning
60Pearson Brand Guidelines 2016 Illustrations
1 2
33
Charley Harper Ben WisemanJodie WightmanLucy Vigrass
Ms Sato Niki RobsonOliver JeffersTang Yau Hoong
Appendix
Contributors
ArticlesAndy Smith page 21 ‘The Art of Language’www.andysmithwrites.au
Guy Debore page 62 ‘The Society of the Spectacle’www.guydebore.co.uk
Hilary Mantel page 03 ‘The History of life’www.guydebore-longmanspublishing.co.uk
IllustrationsBenWiseman page 61, 10www.benwiseman.com
Lucy Vigrass page 61, 9www.lucyvigrass.co.uk
Tang Yau Hoong page 241, 24, 18, 8www.tangyauhoong.com
PhotographyKatie Willson page 2-5www.katiewilsonphotgraphy.com
Open doors Open mindspearson.com
Illustration by Tang Yau Hoong
Illustration by Lucy Vigrass
We’re legally obligated to credit all illustrations on the brand hub. You don’t have to show all the illustrator’s contact details, but you must at least show their name. Here are some ways to credit them.
1. Digital rolloverThe best way to credit in digital applications is by creating an alt-tag image rollover containing the illustrator’s name. Use for: Social media headers, digital ads, and websites.
2. Credit on the illustrationWhere possible, you should credit an illustrator on their illustration. Use Open Sans in a legible font size along the side or bottom of the illustration. Remember to use only text and background colors that pass accessibility. See page 43.Use for: Pop-up banners, magazine spreads, and posters.
3. At the beginning/end of a documentIf space is limited, you can credit the illustrator on an inside front cover or in an appendix or index of contributors. Use for: Animations, publications, magazines, and films.
A L W A Y S L E A R N I N G
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2A L W A Y S L E A R N I N G
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A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
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Working to promotea positive change.
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Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
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Nurturing creativity across a breadthof demographics
Link to page
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65% 90% 65%
A L W A Y S L E A R N I N G
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Typeface exploration - TESTS
2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
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Working to promotea positive change.
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sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
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quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
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Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
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A L W A Y S L E A R N I N G
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A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
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2A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N GA L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
A L W A Y S L E A R N I N G
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Working to promotea positive change.
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sit hit porest essit aditam harcietur sequod ut evelige ntemquas doluptur, sus ention pra
quisti dolum non consequ iatiis aut everiae corehenist fugiate dolupta tionemp oristrum
quaecus apedis est, nonet, nonsequ atistiandi cus alia sequo omnis apisquidero quas
quam volorum facest peles aut qui rempore stibus elecea nusa qui nima quossus.dolupta
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Nurturing creativity across a breadthof demographics
Link to page
Ideas statistic Analytic statistic Campaign statisticSub-header
Xerem ea im ne corem ipsa quo beatur sum eat ped magniam
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IllustrationsGiving credit
61Pearson Brand Guidelines 2016 Illustrations
Our illustrations are designed to be flexible. Here are some of the different ways you can adapt and apply illustrations across formats.
1. CroppingThis can help you create more dynamic scale and type compositions.
2. Interacting with typeLook for clearspace and lines that type could sit with and play with scale. Both elements should complement each other.
3. Extended backgroundsThese can give you the flexibility to use illustrations across more varied formats.
4. FlippingYou can flip an illustration to fit a format as long as the elements reflect correctly, e.g., that type doesn’t come out backward. Illustration by Lauren Rowling
Keep learning fly higher
Let your imagination
f lyLet your imagination
f ly
1
4
2 3
Illustration by Tang Yau Hoong
Illustration by Tang Yau Hoong
Illustration by Kanae Sato
Illustration by Lauren Rowling
Working at Pearson, you’re part of a formidable force of more than 40,000 employees across 70 countries.
Stepping up to the challenges
IllustrationsFlexibility
Today, tomorrow, and the future
62
Legal | Accessibility | Privacy policy
HelpHi, Jane
This website uses cookies. Continuing to use this website gives consent for cookies to be used. For more information please see our cookie policy. © Pearson
Menu
Home > Why we do it
Who we areThe world of education is changingmore rapidly than ever, and atPearson we’re looking to the future
Why we do itHelping prepare young futures
How we do itA story of the power of education
Welcome to Brand.Pearson.hub. Here, you’ll find lots of information about Pearson, ourproducts, and impact in the community. Tools needed to create your own assets using our visual identity. As well as getting involved with campaigns through our spotlight section.
Welcome to Brand.Pearson.hub. For all of us at Pearson,and for the millions of people around the world who useour products and services, learning is a journey —a never-ending road of discovery, challenge,inspiration, and wonder.
Come on in to theworld of learning
Pearson has always had one goal, one ideal that we always strive for.
That every child deserves the right to education, to learn and to flourish in
life. We bring together the latest thinking, new practices and the best minds
in the business to help people every day to grow and share knowledge.
Who we are
Our storyOur audiencesOur people
Talking aboutour business
How we do it
Products & servicesOur efficacy promiseOur learners
Why we do it
Get to know oursocial impact
Project literacy
Stories of impact
Brand toolkit
Brand at a glance
Guidelines
Assets & templates
Images &illustrations
Legal | Accessibility | Privacy policy
HelpHi, Jane
This website uses cookies. Continuing to use this website gives consent for cookies to be used. For more information please see our cookie policy. © Pearson
Menu
Home > Why we do it
Who we areThe world of education is changingmore rapidly than ever, and atPearson we’re looking to the future
Why we do itHelping prepare young futures
How we do itA story of the power of education
Welcome to Brand.Pearson.hub. Here, you’ll find lots of information about Pearson, ourproducts, and impact in the community. Tools needed to create your own assets using our visual identity. As well as getting involved with campaigns through our spotlight section.
Welcome to Brand.Pearson.hub. For all of us at Pearson,and for the millions of people around the world who useour products and services, learning is a journey —a never-ending road of discovery, challenge,inspiration, and wonder.
Come on in to theworld of learning
Pearson has always had one goal, one ideal that we always strive for.
That every child deserves the right to education, to learn and to flourish in
life. We bring together the latest thinking, new practices and the best minds
in the business to help people every day to grow and share knowledge.
Who we are
Our storyOur audiencesOur people
Talking aboutour business
How we do it
Products & servicesOur efficacy promiseOur learners
Why we do it
Get to know oursocial impact
Project literacy
Stories of impact
Brand toolkit
Brand at a glance
Guidelines
Assets & templates
Images &illustrations
Working at Pearson, you’re part of a formidable force of more than 40,000 employees across 70 countries.
United by our shared vision of empowering human progress through learning, we’re a global movement with a ‘once in a generation’ opportunity to make a difference on a global scale.
We’re all on the move
BannersBrochure covers
Editorial spreads
Environments
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014. In spite of these challenges, I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption and upheaval, we put in a generally good competitive. I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption.
“ Our programme has been all about setting Pearson up to be able to demonstrate the impact of what we do”
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014.
Reasons to integrate teaching methods
01 Up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts.
02 Demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts.
That programme has been all about setting Pearson up to be able to demonstrate the impact of what we do in education around the world. It is about enabling us to do right across Pearson the thing that we have done increasingly well in many parts of the company, and which our stories of people learning all help to demonstrate.
That is, we stand at the intersection of new technology (with its ability to engage, personalise and diagnose) and new, more eff ective, ways of teaching. This position allows us to develop products and services that enable the benefi ts of richer, deeper learning to be more widely felt.
We’ve had to conduct this accelerated programme of change whilst dealing with cyclical and policy related forces in our biggest markets, which I described in last year’s report, and which continued to hurt us in 2014. In spite of these challenges, I’m pleased to report that we did meet the fi nancial expectations that we set publicly for the company at the start of the year. Overall, at a time of much internal disruption and upheaval, we put in a generally good competitive.
Learning curve– Education
Taught Well– Careers
A to B to C– Learning
New School– Policy
ISSUE 01 – 24
Illustration by Lucy Vigrass
Enabling people all over
the world
to learn
Illustration by Lucy Vigrass
Helping people grow their careers every day.
Discover everything there is to know about the world’s learning company.
We’re as much a social business as we are a learningbusiness. Our dedication
to creating positive social impact shapes everything we do, from our products and
strategies, to the way we engage with our millions of learners, partners and
communities around the world.
[John, Kate, Karen] Pearson partners
Dive in to thePearson hub
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Who we are
Legal | Accessibility | Privacy Policy
This website uses cookies. Continuing to use this website gives consent to cookies being used. For more information please
see our cookie policy
© Pearson PLC
Discover everything there is to know about the world’s learning company.
We’re as much a social business as we are a learningbusiness. Our dedication
to creating positive social impact shapes everything we do, from our products and
strategies, to the way we engage with our millions of learners, partners and
communities around the world.
[John, Kate, Karen] Pearson partners
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MakingprogressVolume 3 | October
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A world of learning is just a click away
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Pearson Brand Guidelines 2016 Illustrations
Moving intoa connectedfutureAll of our lives are increasingly shaped by the digital revolution, and a new world of learning is just a click away. New ways of life need new ways to learn, and we’re making them happen.
Illustration by Lucy Vigrass
IllustrationsExamples
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Here are some examples of things to avoid when using illustrations.
The world of educationis changing morerapidly than ever,and at Pearson we’relooking to the future.
Don’t change the colors within the illustrations.
Don’t place holding shapes where they will obscure key parts of the illustration.
Don’t use illustrations at a very small size; they are not icons or infographics.
Don’t angle the illustration. Don’t place type over the illustration.
Learn as if you were to live forever
Pearson Brand Guidelines 2016 Illustrations
IllustrationsDon’ts