Transcript
Page 1: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

The (Multitasking, Multi-hat-wearing)

Idiot's Guide To Video Marketing

Page 2: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Get the FREE Airport In-depth Web Marketing Analysis White

Paper here:http://www.sagerock.com/airport

Page 3: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 4: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 5: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You never know what

is going to flop and what is going to be

great.

Page 6: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

From: http://www.techwelkin.com/

Page 7: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 8: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 9: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 10: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 11: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

If three of the major US networks were broadcasting 24 hours a day, 7 days a

week, 365 days a year for the last 60 years, they still wouldn’t have

broadcast as much content as is uploaded

to YouTube every 30 days.

Page 12: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

The animated story of one man's epic journey, created entirely from public domain symbols. In other words, an airport story told in the language of airport infographics.

#1 video in YouTube for the word “Airport.”

Page 13: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

What Bitches Wear At The Airport

Page 14: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Your Best Video Camera

Page 15: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I also like:

Page 16: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

If you want to make an investment consider a DSLR with Video

Page 17: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 18: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Consider a mount for your smartphone to put on a tripod

Page 19: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Consider getting a Gorillapod to hold your camera.

Page 20: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Using an External Audio Device will significantly improve your video.

Page 21: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I like buying from Cowboy Studio because their stuff is pretty darn good and super cheap.

Page 22: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 23: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You can trim videos directly in the Photos app on your iPhone.

Page 24: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

You can get the YouTube Android App.

Page 25: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

I use this tool to trim videos on my Android Phone.

Page 26: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Edit Your Videos Within YouTube at: http://www.youtube.com/editor

Page 27: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Use Annotations to:

•Add background information about the video

•Create stories with multiple possibilities (viewers click to choose the next scene)

•Link to related YouTube videos, channels, or search results from within a video

Page 28: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

How to get the word out about your video…

Page 29: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Use Google AdWords for Video

Page 30: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 31: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Page 32: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Akron-Canton Regional Airport most viewed video.

Page 33: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Hartsfield Jackson Atlanta International Airport most viewed video.

Page 34: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Denver International Airport most viewed video.

Page 35: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Dallas/Fort Worth International Airport most viewed video.

Page 36: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Detroit Metropolitan Wayne County Airport most viewed video.

Page 37: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

George Bush Intercontinental Airport most viewed video.

Page 38: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Indianapolis International Airport most viewed video.

Page 39: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Kansas City International Airport most viewed video.

Page 40: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Orlando International Airport most viewed video.

Page 41: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Raleigh-Durham International Airport most viewed video.

Page 42: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport

Jacksonville International Airport most viewed video.

Page 43: Idiot's guide to video marketing

SageRock - Specializing in Airport Web Marketing Download the Airport Web Marketing White

Paper here: http://www.sagerock.com/airport