Transcript

IdeationIs “idea” a complex item?

What’s ideation?

• Ideation simply means generating ideas.

• The basics of generating ideas is the same in many fields.

• Idea in business means that something distinctive will take place in the world.

• The more idea is brilliant and attractive, the more users use it.

• Notice that many people don’t like change, and fear about it, it’s an exhausting battle to pitch an idea and attract users to it.

Here we are at a critical problem!!

• How can I generate an idea that gets heard!

1. Know your audience

• Know two things about your audience:

1. They are busy.

2. They are a lot of ideas on the same topic, and most of them are bad or traditional.

• As a result …

– They want to listen to a great idea more than you might think.

2. Consider your idea in its simplest form.

3. Don’t re-invite the wheel.

– Note that it don’t mean that any applied idea isn’t applicable again, but it means that you should put your touch in the application.

4. Prepare yourself not your idea.

– Choose the most fit time.

5. Don’t deceive the audiences.

– Simply you’ll lose your credibility, and on the other hand you won’t get any benifit.

6. Define the scope of the idea.

– The bigger container contains more.

– How can I asses the scope of my idea?

1. The more features and functions the idea consists of, the bigger it’s.

2. Different targeted audiences lead to a wider idea.

3. Allot of services your idea offers means that your idea is bigger.

7. Offer an idea which audiences in a miss dead to.

– Your idea should add a value to the audience, and not only a value, but also add a value which they need.

Idea pitching

Strategies for making a great idea pitch

1. One-word pitch: Birell!

2. The question pitch

– Don’t use this technique with all ideas, use it only when you guarantee that your audiences are agree with you, but you need a stronger way to let them tied with your idea.

3. The-rhyming pitch.

4. The subject-line pitch: In only one sentence.

5. Twitter pitch.

6. The Pixar pitch.

Steps for making a perfect pitch

1. Less is always more.

2. Never hypothesize. Execute , execute, execute.

3. Leave the hockey sticks on the ice.

4. Learn to leave discount stores “Being cheep”.

5. Rome wasn’t built in a day. Your business won’t be either.

6. Choose not to be the smartest person in the room: Know what you know, and what you don’t know, and who know what you don’t.

Innovation

Difference between innovation and creativity

• Creativity:

– Creativity refers to the ability to come up with new ideas, and the ability to think widely.

• Innovation:

– Whereas innovation is the ability to make creative ideas turn into reality so as to achieve successful performance.

• Quiz “How creative are you”.

The phases of technological change

• What’s the link between the technology and ideas!!

• Invention = ideation.

• Innovation

• Diffusion.

Diffusion of innovation

• Technology S-Curve.

• Simple S-Curve.

Diffusion of innovation cont. …

• Accumulated S-Curve.

Technology innovation cycles

Thank You

• Phone : 01009851986

• Mail:

[email protected]


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