IBM + ComicbookSchool Present
C2E2 - 2015Educational Panels
Fri. April 24 2:45 PM - 3:45 PM
4:00 – 5:00 PM5:15 – 6:15 PM
Room S405a
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About The Original Version
• This presentation was delivered at the C2E2 Conference 2015 by Michelle Killebrew & Buddy Scalera
• This Original Version includes modifications to prepare it for Slideshare and ebooks
• The Annotated Version available by Michelle Killebrew at:http://www.slideshare.net/MichelleKillebrew
• Learn more about C2E2 at:http://www.c2e2.com/
Michelle Killebrew
The views expressed in this presentation by the authors do not necessarily reflect the views and position of their employers.
Buddy Scalera Michelle Killebrew
Version v3a
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM
Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM
Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
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Michelle Killebrew@ShellKillebrew
IBM.comMichelleKillebrew.com
Before We Get Started
Buddy Scalera@MarketingBuddy
ComicBookSchool.comBuddyScalera.com
@C2E2 | #c2e2 #makecomics
Presented at Intelligent Content Conference 2015 in San Francisco, CA.
Presentations available on:Slideshare.net/buddyscalera/Slideshare.net/MichelleKillebrew
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Who is Buddy Scalera?
• Comic book writerDeadpool, Agent X, Weapon X, Richie Rich, Tails of the Pet Avengers, Necrotic, 7 Days to Fame
• Creator of photo reference and educational materials
• Former Wizard Online editor
Twitter:
@MarketingBuddy
@ComicBookSchool
Websites:
BuddyScalera.com
ComicBookSchool.com
Instagram:
Buddyscalera
Facebook:facebook.com/ComicBookSchool
Email: [email protected]
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Who is Michelle Killebrew?
• Global Marketing Strategy - IBM Social Business
• Online Marketing Maven (B2B & B2C), Web Analytics User
• eCommerce Junkie, Tech Geek• Dog lover
Twitter:
@ShellKillebrew
Websites:
IBM.com
MichelleKillebrew.com
LinkedIn:
Linkedin.com/in/michellekillebrew
Email: [email protected]
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The Value of a Professional Profile
Professional Benefits• Maintaining relationships with
creators & fans
• Meeting new prospects
• Building base to new share your creations
• Word of mouth publicity
• Creating ambassadors who will talk about you and connect you with the right fans
Personal Benefits• Getting to know people who can
help you with your career
• Updates when there are important changes
• Learning about new trends
• Getting new ideas, new insights and new wisdom
• Getting another perspective
• Door openings to people you won’t be able to reach on your own
• Doing things with more fun
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Michelle KillebrewProgram Director, Digital Marketing TransformationIBM Cloud
“Digital Marketing Excellence and Strategic Marketing Thought Leadership”
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Three Simple Steps
1.Build your profile.
2.Connect with people.
3.Engage! Share ideas and expand relationships.
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• Tweet – the 140 character message that Twitter users send out to the followers
• Followers – people who have chosen to get the updates or tweets from you
• Following – the people that you’ve chosen to get updates from
• Retweet or RT – used when someone wants to share information that they found in your twitter stream and find helpful
• @reply – replying to another Twitter user using their handle name
• Hashtags or # - a way to tag conversations on Twitter to make them easy to search and follow
• Direct Message or DM – a private message that can be sent directly to another Twitter user as long as you are already following them
• Twitter Stream – ongoing conversation within Twitter, can be specific to a hashtag, user or Twitter list
Some Useful Twitter Terminology
@ComicBookSchool | @ShellKillebrew#c2e2 #makecomics
26Learn more: https://about.pinterest.com/en/whats-pinterest
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Q&ASocial Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM
Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM
Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
Next
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM
Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM
Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
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In Session #1:• Internet is fast, but social is slow• Build your personal brand persona• Use social tools properly and know the rules of the
community• Develop and connect your brand footprint
In Session #2:• Looking at analytics (not scary!)• Optimizing your social channels (you can do it!)• Software options (‘kay, maybe a little scary)• Tips and next steps
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Six Steps
1.Listen & Get Smart: Use social to research
2.Penetrate Communities: Find out where others people are hanging out
3.Make Connections: Find ‘me too’ moments
4.Prospect: Make new contacts
5.Network: Mix social & live interactions
6.Elevate Your Game: Become visible & relevant
Live Tutorials
Your favorites & mine, we’ll just walk through the “how”Mine are Hootsuite, Crowdfire, Littlebird
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Guided by analytics, IBM Verse learns your behaviors to adapt to the way you work, wherever you work.
Learn more about IBM Verse: www.ibm.com/verse
Live Tutorials
Your favorites & mine, we’ll just walk through the “how”Mine are Hootsuite, Crowdfire, Littlebird
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Q&ASocial Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM
Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM
Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
Next
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Today: Fri. April 24, 2015 | Room S405a
Social Media for Creators: Session 1: Introductory Level2:45 PM - 3:45 PM
Social Media for Creators: Session 2: Intermediate Level 4:00 PM - 5:00 PM
Creator Connection 5:15 PM - 6:15 PM With Dirk Manning.
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Writer/creator of TALES OF MR. RHEE (Devil’s Due) and NIGHTMARE WORLD (Image Comics/Shadowline).
Author of WRITE OR WRONG: A WRITER’S GUIDE TO CREATING COMICS (Caliber/Bleeding Cool).
@DirkManning
DirkManning.com
Who is Dirk Manning?
Artist Alley Table
H8
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Creator Connection: The Rules
Rule #1:Connect with everyone.
Rule #2:Exchange contact information with everyone.
Rule #3:Follow up via email within 1 week.
Michelle Killebrew@ShellKillebrew
IBM.comMichelleKillebrew.com
Buddy Scalera@ComicBookSchool
comicbookschool.com
@C2E2 | #c2e2 #makecomics
Dirk Manning@DirkManning
DirkManning.com
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Sample Email
@C2E2 | #c2e2 #makecomics
To: [email protected]: YouSubject: Creator Connection Follow Up
Dear ArtistWriter,
Nice to meet you at C2E2. We connected at “Creator Connection,” hosted by Buddy Scalera from Comic Book School. (He’s awesome!)
How was the show for you? Did you make good contacts?
Buddy suggested that we exchange links and samples.
Here’s my website and Twitter. Please share some links and samples. Let’s keep in touch!
Sincerely,
You
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Creator Connection: Let’s Do It!
Rule #1:Connect with everyone.
Rule #2:Exchange contact information with everyone.
Rule #3:Follow up via email within 1 week.
Michelle Killebrew@ShellKillebrew
IBM.comMichelleKillebrew.com
Buddy Scalera@ComicBookSchool
comicbookschool.com
@C2E2 | #c2e2 #makecomics
Dirk Manning@DirkManning
DirkManning.com
Thank You for Participating!