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SSMM
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SSMMTuesday Jan 26th 2010Jo Caudron - Dear MediaBert Van Wassenhove - ONE Agency
donderdag 28 januari 2010
donderdag 28 januari 2010
Don’t forget to Twitter tonight
#SSMM
donderdag 28 januari 2010
twitter.com/jcaudronJo Caudron
Founding Partner of Dear Media
Active in interactive since 1993 (Dear Media, ONE Agency, theOriginals, tvAgency, xCA, The Reference, ...)
Not a Digital NativeNot a Digital Immigrant, but a Digital Architecthttp://jocaudron.me (for the personal stuff)
http://www.linkedin.com/in/jocaudron (for the boring stuff)
www.twitter.com/jcaudron (to get in my stream)
http://www.facebook.com/jocaudron (we might even become friends ;-)
Become fan of Dear Media on www.facebook.com/dearmedia and get the daily social media news in your stream picture: (c)
Pieter Baertdonderdag 28 januari 2010
iBert - Bert Van WassenhoveManaging Partner of ONE Agency
Active in interactive since 1996 forever
Grey hair, relies on 14 year doughter for native input
http://www.ibert.be (blog)
http://www.linkedin.com/in/bertvanwassenhove (in case you want to hire me)
www.twitter.com/ibert (to get know what I think)
http://www.facebook.com/bertvanwassenhove (I may not accept you as a friend)
http://www.gowalla.com(to know where I am - may not be accurate :) )
picture: (c) Ben Caudrondonderdag 28 januari 2010
AgendaThe power of social media
What’s hot in social today
What about ROI
donderdag 28 januari 2010
donderdag 28 januari 2010
The power of social media
Don’t forget to Twitter tonight #SSMMdonderdag 28 januari 2010
To get this started...Who is using?
TwitterFacebook, Netlog, ...LinkedIn, PlaxoEmailGoogle WaveFoursquare, GowallaAugmented Reality
Who has?a Blackberryan iPhone (2G, 3G, 3Gs)Google Phone (Nexus One)an Androida Nokia, Samsung, Sony Ericsson, ...
donderdag 28 januari 2010
What’s your primary news source?RadioNewspaperTVOnline newspaperMagazines
Mine is ...
donderdag 28 januari 2010
What’s your primary news source?RadioNewspaperTVOnline newspaperMagazines
Mine is ...
donderdag 28 januari 2010
The Internet Today...
For Belgium:10.4mio people7mio are on the internetthat’s 67,3%
Worldwide:6.7bio people1.7bio are on the internetthat’s like 25%
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Social is Huge
donderdag 28 januari 2010
November 2009: Facebook has 350.000.000 members (and is making profit)
Social is Huge
donderdag 28 januari 2010
Social is Huge
150.000 people on Twitter
TODAY: 2.9Mio in Belgium +300.000 users in Belgium from September ’09 to November ’09! -> 28% of the population.
donderdag 28 januari 2010
The future is social!
donderdag 28 januari 2010
Media 1.0
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SOCIAL OBJECTThe Flower is the (potential) social
object
The mainstream media are the smell of the flower
The bee is “spreading the word” and has the real power
Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
donderdag 28 januari 2010
The Flower is the (potential) social object
The mainstream media are the smell of the flower
The bee is “spreading the word” and has the real power
Level I: Sites, blogs, feeds, widgetsLevel II: Closed networks (Facebook, Netlog, ...)Level III: Through individuals (e-mail, Twitter, ...)
Media 2.0
donderdag 28 januari 2010
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What’s hot in Social Media
today
donderdag 28 januari 2010
Mobile
donderdag 28 januari 2010
Augmented Reality - The Future
donderdag 28 januari 2010
Augmented Reality - The Future
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They will run your
(mini-sites)
They will run your e-commerce
They will run your
CRM
They will do your
advertisingThey will
rule the world, at 50$ a month
They will stream your videos and
music
donderdag 28 januari 2010
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Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
Apps There’s an app for that
Bertdonderdag 28 januari 2010
PrivacyFacebook privacy policyReason: Google
Bertdonderdag 28 januari 2010
Power game
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What about ROI
-Case by Case
donderdag 28 januari 2010
Case: Queensland
Campaign that involved all social media channelsQueensland looking for ‘Island Caretaker’
donderdag 28 januari 2010
Case: Queensland
Twitter7000 followers
donderdag 28 januari 2010
Case: Queensland
Facebook> 11 000 friends
donderdag 28 januari 2010
Case: Queensland
Flickr
donderdag 28 januari 2010
Case: Queensland
YouTube Channel100 000 views
donderdag 28 januari 2010
Case: Queensland
Triptracker
donderdag 28 januari 2010
Neckermann.com: Year-end campaign★ Assignment:
Boost revenue during year-end period.
★ Target: Neckermann.com clients (BE-NL)
★ Strategy: Give the Neckermann.com clients a space where they can express themselves.
★ Activities: DM/e-DM & Social platform
★ Results: 720 000 visits & 126 317 comments
donderdag 28 januari 2010
Neckermann.com: Year-end campaign★ Assignment:
Boost revenue during year-end period.
★ Target: Neckermann.com clients (BE-NL)
★ Strategy: Give the Neckermann.com clients a space where they can express themselves.
★ Activities: DM/e-DM & Social platform
★ Results: 720 000 visits & 126 317 comments
donderdag 28 januari 2010
Pepsi Refresh Everything
Bert
donderdag 28 januari 2010
Will it blend?The results: * 100mio views on Youtube* Youtube branded channel: 200.000 subs
Company’s sales went up with 800% over the last 3 years.
Bert
donderdag 28 januari 2010
Will it blend?The results: * 100mio views on Youtube* Youtube branded channel: 200.000 subs
Company’s sales went up with 800% over the last 3 years.
Bert
donderdag 28 januari 2010
Dell Outlet
Bert
donderdag 28 januari 2010
Dell Outlet
Bert
> $ 6,5 million
donderdag 28 januari 2010
Black cherry-lime flavored vitaminwater named… CONNECT
Bert
donderdag 28 januari 2010
Black cherry-lime flavored vitaminwater named… CONNECT
Bert
donderdag 28 januari 2010
13/07/09
After 24H, on the Dear Media site
donderdag 28 januari 2010
13/07/09
-500 followers (13/07)
1029
0 fans (01/10)
257
donderdag 28 januari 2010
A “social” Social Media caseThe Big Ask Again / Dance For The Climate
August 2009: +10.000 people on the beach
3 weeks beforehand: just a dozen people started to invite friends on Facebook to join
After 3 weeks: 25.000 people were personally and hand-picked invited by their peers to attend the shooting. Thousands confirmed,
The 2 Fb pages have aprox. 4.000 fans (and growing)
Cost of the social media : 0€
Already 7.000 people joined the online dance www.dancefortheclimate.org in their own dance.
donderdag 28 januari 2010
Some more local dataTest-Aankoop launched their information campaign about “expensive internet” in Belgium
They started “seeding” from within their local staff: 20 people started sharing the message on Fb and Twitter
After 2-3 weeks:13.500 people did the test to check their internet subscription (online driven by Fb traffic)850 people became fan on Fb, providing them a new, strong opt-in group of online contacts via social media. Every next campaign will increase this number.
donderdag 28 januari 2010
Haiti 2010donderdag 28 januari 2010
First news source was ...
donderdag 28 januari 2010
Using technology to help
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Using technology to help
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Using technology to help
Free Calls
donderdag 28 januari 2010
Raising money
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Raising money
+8 mio USD in 2 days for the Red Cross
donderdag 28 januari 2010
Raising money
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Raising money
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More online viewers
donderdag 28 januari 2010
!!!!" # $ % & ' ( % $ ) *" + %
We are living in a digital, social and mobile world.
Connect with us for more ...
twitter.com/jcaudrontwitter.com/ibert
donderdag 28 januari 2010