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Page 1: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

L’Oreal Bulgaria

Mobile Assets

Page 2: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

26% of all beauty queries in Bulgaria are

done on mobile

How to reach these consumers?

Source: Google

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Page 4: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

Page 5: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

Responsive Design

Page 6: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

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Page 9: IAB FORUM 2015 A success story showcase by Nikola Ivanov, Digital Project Manager, L’Oreal

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