iProjector
Lauren Broderick
Alex Cox
Eryn Eledge
Katie Keller
Dan Rosario
Agenda
• Product Offering
• Mission Statement
• Product Position
• The Market
• Competition
• Marketing Objectives
• Distribution
• Pricing
• Marketing Communications
• Financials
• Q&A
Product Offering
Built-in projector implemented in the next generation of iPhones
Mission Statement
“iProjector aims to provide consumers with the ability to conveniently share
information with others.”
Product Position
• Technology Industry
• Smart Phone Category
• High Quality
• Convenience in Technology Innovation
Target Market
Market Needs
• Ages 17-50• Middle to Upper Class• Need & Appreciation for Technology
Market Segments
• Geographic's
• 43 Countries
• Demographics
• Ages 17 to 50
• Professional and Technological Occupation
• Students
• $36,000 +
• Behavioral and Psychographic Factors
• Customer Loyalty
• Regular Users
Market Size & Growth
Market Trends
• Higher Screen Resolution
• Gaming Capabilities
• Higher Availability LTE
• Higher Focus on Low-End Devices
Competition
Marketing Objectives
• Awareness of Conveniences
• Convince Consumers of Need
Distribution
• Apple • Third Party Facilities • Suppliers
Pricing
• Standard Apple Pricing
• With a 2 Year Wireless Contract• $199 (16 GB) • $299 (32 GB)• $399 (64 GB)
• No Contract• $649 (16 GB)• $749 (32 GB)• $849 (63 GB)
Marketing Communications
• Advertising
• Commercials
• Print Ads
• Personal Selling
• Demonstrations
• Retail Stores
• Trade Shows
• Public Relations
• Key Notes
• CES
• Sales Promotions
• Wireless Contract
Financials
Break-even
Overview
iProjector will satisfy iPhone consumers with a need to share information in a
convenient way.
Questions?
References
Apple Inc. Apple reports third quarter results, 2013. Web. 16 Oct. 2013. http://www.apple.com/pr/library/2013/07/23Apple-Reports-Third-
Quarter-Results.html Brookstone. (2012). Pocket projector for iPhone4 and 4S devices.
Retrieved from Brookstone: http://www.brookstone.com/pocket-projector- for-iphon4?bkiid=SearchResults|CategoryProductList|755165p
Costello, Sam. (2013, September 8). A list of Information about every U.S. iPhone Carrier. iPhone/iPod. Retrieved December 4, 2013, from
http://ipod.about.com/od/introductiontotheiphone/a/Info- About-Every- U-S-Iphone-Carrier.htm
Ricknas, M. (2013, December 5). Four trends that will shape the smartphone market in 2014. Retrieved from
http://www.citeworld.com/mobile/22749/smartphone-trends-2014 Samsung. (2012). Samsung galaxy beam. Retrieved from Samsung:
http://www.samsung.com/global/microsite/galaxybeam/feature.html