Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Reza Ayati July 5th 2009
Adver-gamingAdver-gaming
Presented by:
Hosted by:
HorizonsHorizons
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Advertising via GamesAdvertising via Games
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Game UsageGame Usage
§ Entertainment § Training§ Education§ Advertising§ Health§ Science and Research§ Production§ Work
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Advertising via GamesAdvertising via Games
Game-based advertising methods are:
§ Around game advertising§ In-game advertising§ In-game product placement§ Adver-gaming
§ Game medium can be used for delivering a commercial message to the audience.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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SamplesSamples
§ Around Game Advertising§ Ads are not related to the game-play
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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SamplesSamples
§ In-game Advertising§ Ads may not be related to the game-play.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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SamplesSamples
§ In-game Product Placement§ Ads may be related to the game-play.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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SamplesSamples
§ Adver-gaming§ Ads ARE related to the game-play.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Advertising using Game ElementsAdvertising using Game Elements
§ Game-play§ Story§ Environment§ Objects§ Rules§ Player§ User Interface (UI)§ Platform
§ Target§ Message§ Media§ Content§ Audience§ Experience§ Feedback
Game ElementsAdvertising Elements
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Advertising using Game ElementsAdvertising using Game Elements
§ Target Story§ Message Story, Game-play, Rules§ Media Game, Platform§ Content Story, Objects, Environment§ Audience Player§ Experience Game-play, Rules§ Feedback Game-play, User Interface
Advertising and Game Elements relations
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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WhyWhy
§ Why advertising via Games?§ Mainly Audience§ The number of the Game Audience is increasing
and the type variety is expanding.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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§ Hardcore Gamers§ Mostly Teenagers, boys.
§ Casual Gamers§ Mainly more than 18 and have the purchase power
Games AudienceGames Audience
>4926%
18-4949% <18
25%
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Adver-gamingAdver-gaming
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Advertising Gaming
Adver Gaming-
What is Adver-gaming?What is Adver-gaming?
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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What is Adver-gaming?What is Adver-gaming?
§ Using Game medium attributes for delivering a commercial message to the audience.
§ An Adver-game is a game whereadvertisement is the main subject of the game-play.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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WhyWhy
Why using Adver-games?§ Adver-gaming is the only method for
engaging audience in the games.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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HowHowWhat to do for advertising using adver-games?
§ Publishing contents to adver-games.§ Having your own adver-games.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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HowHowWhat to do for publishing contents to adver-games?
§ Select an adver-game.§ Choose the one that suits your brand image and message
§ Inject your contents to it.§ Monitor the results.§ Change the contents time by time.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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HowHowWhat to do for having an adver-game?
§ Create it.§ Choose a game-play that fits your brand image and message.§ Build game environment.
§ Inject your contents to it.§ Publish it.
§ Put is somewhere to reach your audience, so they can find it and play it.
§ Monitor the results.§ Change the contents time by time.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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ProblemsProblems
§ There are not much adver-game producers. § It is not easy to translate messages into game-plays.§ It is hard to find perfect publishers for your adver-games.§ The process is time consuming.§ A high budget is needed.
§ It can not be done with low budjets, so it is mainly for big brands.
§ It is hard to find perfect adver-games that engage audience.§ It is needed to create specific content formats.§ Most adver-games do not have ad management system.§ Most adver-games do not have monitoring system.§ It is expensive to change the contents time by time.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Adver-gaming Networks
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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a web platform for creating adver-gamesin various adver-gaming networks.
a web platform for creating adver-gamesin various adver-gaming networks.
What is ?What is ?
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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What is ?What is ?Online Advertising
Online GamingOnline Community
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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§ Create and publish your own Adver-games.
§ Run Campaigns in various Adver-games.
What you can do in ?What you can do in ?
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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§ Create and customize your own Adver-game.§ Choose one of the game-play that suits your brand image or§ Specify your needs and leave it to Hyzonia
§ Publish it to the networks.§ Publish it in any specific website or§ Specify your needs and leave it to Hyzonia.
§ Inject contents via Campaigns.§ Specify your target audience, budget and timing.§ Optimize your campaigns.§ Change contents time by time
§ Monitor consumer engagements.§ Receive Market Analysis reports.
What you can do in ?What you can do in ?By using Hyzonia web platform you can:
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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CreatingAdver-games
PublishingAdver-games
Creatingcampaigns
RuningCampaignsin other AGs
RuningCampaigns
in your own AG
MonitoringReports
What you can do in ?What you can do in ?
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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How works?How works?
Website
Website
Website
Website
Website
AdvertisersCountry
Providing Content, Gaining audience
Internet Users
Discovering, Communication, Entertainment, Reward
AdvertisersCountry
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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§ Cost-effective§ Easy to use§ Adver-games are being reached by target audience.§ Game-plays are Engaging.§ Dynamic ad contents§ Audience Targeting System§ Using the power of Viral Marketing§ Providing Market Analysis reports
§ Consumer Behavior, Consumer Insight
BenefitsBenefits
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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BenefitsBenefits
§ Market Analysis information§ Consumer Insight§ Reports by segments, products, specifications
§ Colors, shapes, models
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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BenefitsBenefits
§ Audience reaction and behavior§ Useful for new product launch
§ Sensitivity analysis
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Adver-game samplesAdver-game samples
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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in the Newsin the News
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in the Newsin the News
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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in the Newsin the News
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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in the Newsin the News
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Final WordFinal Word
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Future of Adver-gamingFuture of Adver-gaming
In current financial recession when the advertisement budgets are squeezed, brands need cost-effective solution that engages their target audience and inform them about consumer insights and behavior.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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w w w . h y z o n i a . c o m
Create brand experience, track consumer behavior
using your ownAdver-gaming Network.
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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Carissa Crowley
Dr Ian Michael
Special thanks to:
Creators Team:
Maryam AlimardaniManaging Director
Reza AyatiBusiness Development Director
Homam HosseiniProduct Development Director
Adver-gaming Horizons, Reza Ayati, July 5th 2009 www.hyzonia.com
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CONFIDENTIALITY INFORMATION AND DISCLAIMER
©2006-2009 RENA FZCo. All rights reserved. This presentation may contain confidential, proprietary or legally privileged information. The person who receives this presentation, may not disclose or reproduce the contents without RENA FZCo’s permission. This presentation may contain trademarked materials which belong to their respective owners. All screenshots are for demonstration purpose only.
Mobile: +971-50-6946625E-mail: [email protected]
Reza AyatiBusiness Development Director
Phone: +971-04-8865525Fax: +971-04-8865535