Hybrid CultureVia copy-and-paste we are going to create a new hybrid-culture of our own taste.
Scholz & Friends Strategy Group „Schultag“
February. 05th, 2009
Jeremy Abbett | Director of Digital | [email protected] | Scholz & Friends Hamburg
Web Game About Shifting Advertising Paradigms
It took me forever to come up with this post's title. "Young Guns vs Old Ones" is a small webgame where you play a role of five hot "new media" agencies trying to get through the block and kill the old guard by throwing media at them. Bizarre, I know. The coolest thing is that you can put your own ad on that poster you see on the screengrab.
Advertising LabThursday, April 06, 2006
1. Digital Generation
2. Interesting
3. Looking Ahead
The adoption of communication technologies have helped spread ideas faster
Our focus should be not on emerging technologies but on emerging cultural practices.
Henry JenkinsProfessor of Comparative Media, M.I.T.
“
Distribution of different types of people.
Time
Innovators2.5%
Early Adopters13.5%
Early Majority34%
Late Majority34%
Laggards16%
Interesting
Rogers Adoption/Innovation Curve
Tuner Crowd x German Heritage
Inside most, but not all of us there is a fast
Old Politics x New Democracy
Broadcast TV x Millenial‘s Behaviour
Real Life x Digital Augmentation
When technology shifts, it bends the culture.
Kevin Kellyfounding executive editor of Wired Magazine
“
1. be useful2. make it playful3. customizable4. make it a part of something bigger.
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
1. create content
2. embrace technology
3. jump fences
People say the convergence of media is the future. I think it‘s the convergence of culture...Via copy-and-paste we‘re going to create a new hybrid-culture of our own taste.
Jeremy Abbettde:Bug ausgabe 08
“
Thank Youjeremy.abbett.net
twitter.com/jeremytaifriendfeed.com/jeremytai
slideshare.net/jeremytai
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