May 2015
HR Trends – A Future for HRChristian Völkl, HRpepper Management Consultants
HR Trends - A Future for HR
Agenda 1 Where do we come from? 2
2 What do we need to tackle? 6
3 What are our answers? 19
05 | 2015 HRpepper2
HR Trends - A Future for HR
Up to 1913 Up to 1945 Up to 1975 Up to 1995 Up to today Future
Social welfare
Payroll officePersonnel-
management
Human Ressource
ManagementStrategic HR ??
• Protection and safety (e.g. childrens‘ work)
• Professiona-lization
• Work conditions
• Around ca. 1970: specialized HR function
• HR-Controlling
• C&B models as lever to increase productivitiy
• (Strategic) Business Partner
• Change Agents
• CoC / CoE• HR SSC
?
From protection to administration to strategic function
Where do we come from?
© Dave Ulrich© EDEKA© bpk
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HR Trends - A Future for HR4
“If HR does not force its way into the heart of strategic planning in organizations, it will default to a technical and transactional dead end.”
Helen Drinan Former president and CEO, Society for Human
Resources Management
Bild
: ©
AC
EA
20
12
/ G
illes
Mart
in-R
ag
et
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HR Trends - A Future for HR
Just cannot hear it any longer...
5
Strategic Partner
HR Trends - A Future for HR
Agenda 1 Where do we come from? 2
2 What do we need to tackle? 6
3 What are our answers? 19
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HR Trends - A Future for HR
Results of current consultancy studies
Do these trend observations provide true guidance for HR?
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Source: 2013 Kienbaum Management Consultants
Source: 2015 Bersin by Deloitte
Source: 2014 BCG and WFPMA
HR Trends - A Future for HR8
Google Search Requests for Demographics & Employer Branding
Not exactly what you would call a trend...
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Demographics
EmployerBranding
HR Trends - A Future for HR9
Search Requests for Diversity Management & Innovation Management
Not exactly what you would call a trend...
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Innovation Management
Diversity Management
HR Trends - A Future for HR10
Certainly a trend: Business models at risk
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The only thing for sure is that hardly anything is certain...
HR Trends - A Future for HR11
Bus
ines
s M
odel
Can
vas
desi
gned
by
Bus
ines
s M
odel
Fou
ndry
AG
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Successful business models satisfy customer needs with experience-based value propositions
Not a trend but a fact: Customer experience at the heart of ever more business models
En
terp
rise
Pers
pecti
ve
Exp
eri
en
ce
Cu
sto
mer P
ers
pectiv
e
HR Trends - A Future for HR12 05 | 2015 HRpepper
The product...
HR Trends - A Future for HR13 05 | 2015 HRpepper
(Foto: http://news.starbucks.com)
...the experience....
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Positive Kundenerlebnisse
(Foto: http://www.flickriver.com/photos/eriq/tags/starbucks/)
(Foto: http://sallison.blogspot.de/2010_09_01_archive.html)
...the desired outcome...
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Ohne Kundenerlebnisse
(Foto: http://i.bnet.com/blogs/oracle-sues-google-over-java.jpg)
...the product without the experience!
HR Trends - A Future for HR16
What kind of work-related experiences enable employees to provide exceptional
customer experiences?
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Quiz question
HR Trends - A Future for HR17
Meaning is the new money!
What does Google say?
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Meaningful Work
HR Trends - A Future for HR18
Strategy development
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Linking strategy development with strategy deployment—it‘s the experience, stupid!
Customer and employee experience as focal points for institutionalizing business models
Exp
eri
en
ce
EEmp Cust
Orientation
Work
Identi
ty Bra
nd
Strategy deployment
HR Trends - A Future for HR19
Agenda 1 Where do we come from? 2
2 What do we need to tackle? 6
3 What are our answers? 19
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HR Trends - A Future for HR20
- Interaction (e.g. leadership behavior) - Messages (e.g. information, content)- Artefacts (e.g. work contract)
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For providing meaningful employee experiences, HR can design the experience itself, the work system as well as the mechanisms for orientation
Employee Experience Design
Employee CustomerE
Identi
ty Bra
nd
Work
- Organization (e.g. roles)- Processes (e.g. interfaces)- Connectivity (e.g. social media)
Orientation
- Guidance (e.g. vision, mission) - Regulation (e.g. KPIs)- Appreciation (e.g. rewards)
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Creating value from untapped needs: Designing the employee experience as a mandate for a strategic Human Resources function
Employee Experience Design (EED)
„EED summarizes the practice of intentionally designing HR products, services, events, and organizational environments with a focus on the quality of the employee experience and organizationally relevant experiences.“
(Source: Wikipedia)
Source: Personalmagazin, Ausgabe 06/2014, www.personalmagazin.de
We‘re looking forward to a stimulating discourse with you.
HRpepper GmbH & Co. KGaA
Tempelhofer Ufer 11, 10963 Berlin
T +49 30 2593575 0
F +49 30 2593575 5