HOW YOUR BRAND CAN EXECUTE THE
‘ALS ICE BUCKET CHALLENGE’
Donate NOW: www.alsa.org
@Formstack || 8/22/14 See our challenge video: http://on.fb.me/1t0hI6T
ALS ICE BUCKET CHALLENGE
• What is ALS? http://bit.ly/1toKz3t
• The challenge: Advocate-generated social movement to raise awareness and funding for ALS research
• Dump a bucket of ice water on your head, donate $10-100 (depending on your newsfeed) to the ALS Association
STEP ONE: ONCE CHALLENGED, DONATE!
• The ALS Ice Bucket Challenge is a fun way to showcase your brand culture, but don’t forget the cause behind the hype!
• Donate to the national ALS Association here: www.alsa.org
• Research a local chapter or fundraising event for community ALS support.
STEP TWO: ROCK YOUR COMPANY TEES
STEP THREE: RECRUIT COURAGEOUS TEAM MEMBERS
STEP FOUR: CHALLENGE OTHER BRANDS
(or your CEO)
STEP FIVE: SHARE ON SOCIAL MEDIA
• Upload the photo to Facebook or YouTube.
• Tag the brands you challenge on Facebook and Twitter.
• Don’t forget to Instagram photos from the challenge!
• Encourage employees to share the video with their networks!
OTHER BRAND VIDEOS
• Samsung Galaxy S5: http://bit.ly/XFVVEB
• Coca Cola: http://bit.ly/XFW1w7
• Starbucks: http://on.fb.me/1rqsSlz
• Just Google it! Brands around the country are participating.
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