Step 4: Review Process
How we do it?
Step 1: Prioritize
seafood for assessment
Step 2: Assemble seafood
information
Step 3: Create a draft
Report
Phase I: Internal Process Review
Phase II: Internal Science
Review
Phase III: External Peer-
Review
Step 6: Official Report & Recommendatio
ns
Step 5: Ranking Session
Includes importance to:NZ marketStrategic business partnersConservation partners
Includes:Peer-review published papersWork with key experts
Includes:Utilizing Seafood Watch criteria and Scoring Tool
Includes:Internal Process ReviewInternal Science ReviewExternal Peer Review
How do consumers interact?
In Store signageQR Code on productApp on smart phonesWebsitePamphlet