Social Data for marketing intelligence
Improve your marketing decisions through audience profiling
Social Data for Audience Insights
Thanks to the ongoing growth of social users activities, we are now able to make sense of emerging patterns and trends to inform strategic decisions.
Based on users activities on Facebook and Instagram, we create actionable insights about brands, industries and markets drivers.
Our ultimate goal is to help you to find your strategic audiences and better connect with them
Facebook gathers information about its members to improve the advertising relevancy
Our activities in / out of the Facebook ecosystem ( e.g Instagram ) enable an in depth understanding of who we are
Your interactions visible (Like, comment, shares) on FB & IT
Your behavior (time spent on video/content, page) on FB & IT
Your clicks (ads, content, friends,..) on FB & IT
Activities on FB & IT
Time spent on a website where there is a FB pixel tracker OR Facebook connect OR Ads from Audience network
With a pixel tracker on a website, each page of the website is analyzed
Activities online (pixel FB)
In certain countries, Axciom, Experian and others providers of data provide additional data to Facebook to enrich their members’ knowledge
Third party data providers
We unlock the biggest consumer knowledge center in the world
A serious study lead by researchers at the University of Cambridge and Stanford University showed how well Facebook can assess a person’s personality.
The results of this study revealed that Facebook* knows its members better than:
70 150 300pieces of content
Own friends from the moment they have liked
more than
Own family from the moment they have liked
more than
Own spouse from the moment they have liked
more than
*Facebook is the biggest database in the world with more than 1,7 billion active users on a monthly basis. Instagram, What’sapp & Messenger are proprietary of Facebook company.
pieces of content pieces of content
The Social Audience Profiling Platform
Our tool is connected in realtime to the biggest social network data points
and turns it in a simple yet powerful platform that delivers actionnable
insights
www
Clients DataCustom audience - CRM
Clients DataCustom audience - Website
Facebook CriteriaSocio-demographics Connectivity Behavior Psychographics (interest)
Type of audience we can profile through SoPRISM
STEP 1: AUDIENCE DEFINITION
An in-depth profiling based on thousands of criteria
SOCIO-DEMOGRAPHIC CRITERIA01
BEHAVIORAL CRITERIA02
PSYCHOGRAPHICS CRITERIA03
Age/Gender/Geolocation/Parental status/Language/ Education/…
Socio-demographic criteria
Devices/Operating system/Network connection/…
Behavioral criteria
Media channel/Sport/Movie style/Favorite brands/Personalities/Mobility/…
Psychographics criteria
Social Audience Profiling is an online solution enabling brands to discover unique insights about their strategic audiences in an anonymous way by gathering several thousands of Socio-demographics, psychographics & behavioral criteria.
Several thousand criteria
STEP 2: AUDIENCE ANALYSIS
Audiences
8
170.000 people 6.800.000 people
VS
*Interest : all activities in/out of the Facebook ecosystem
9
Personas
Gamers / IT Foreigner Opportunist
26% 29% 45%
Man Dutch18-34Single
10% 8%
Connected
PressThe New TimesThe Guardian
De Tijd
10%Media preference
72%
Money GamesUnibet
PokerStarsBwin
Ladbrokes
Technology & electronics :Apple Inc.
GoProCanon Inc.
Seiko
Fast FoodMc Donald’s
Domino’s Pizza
6%Trading plateform:
EToroMetaTrader4Binary option
29%
Energy drinks:Redbull
Monster Energy
16%
Consumptions habits
11%
Technology Digital Data
Cloud computingBlockchain.info
Robot
MoviesAnime & science fiction
movies : Stars Wars
The Dark Knight
43%
5%6%
GamesVideo/Online/sports games
FifaCall of Duty League of Legends
Persona 1Gamers / IT
Brands relationship
Passion & Interest
Beverages 10%
Soft drinks:Coca-Cola
Fanta
6%
6%
Music House Techno
Alcoholic Beverages 8%
ChampagnesMoet & Chandon
24%
Android 6 %
15%
Social NetworkInstagram
SoundcloudSpotify
17% 13%
User Profile
8,5%
Connected
Mindset
31%53%
9%
AutomotivePremium brand :Mercedes-Benz
BMWAudi
PorscheCar segment :
Coupe & segment C
Technology & electronics :Apple Inc.
GoProCanon Inc.
Seiko
5%
Luxury JewelleryChopard
Jaeger-LeCoultreTAG Heuer
SeikoCarlier
15% 7%
8%
Technology :Digital Data
RobotArtificial intelligence
3D QuadcopterSolar energy
Investment :Real estate
Foreign exchange marketStock market
43%
15%57% 35%
E-Finance :Bitcoin
CryptocurrencyCoinbase
Travel :Frequent travelers
CruisesAdventure travel
Brands relationship
Passion & Interest
User ProfileSingle Man From Brussels : 25-34 : 18%
Languages : English (12%), French (8%), Arabic (65%), Turkish (55%)
Expats from Morocco (65%)
Islam Motivation
16,8%
Away from Family
Luxury clothingGucci
Louis VittonYves St Laurent
Smartphone Computers
7%
Android7%
Chrome9%
Galaxy S7Edge
37%
Persona 2Foreigner
9%
AutomotivePremium brand :Mercedes-Benz
BMWAudi
Porsche Car segment :
Coupe & segment C
Technology & electronics :Apple Inc.
GoProCanon Inc.
Seiko 10%
Luxury JewelleryChopard
Jaeger-LeCoultreTAG Heuer
Seiko
13%
SmartwatchesApplewatch
19%
15%
Technology :Block info.chain
Digital Data Quadcopter
RobotArtificial intelligence
Investment :Cryptocurrency
Real estate Foreign exchange market
Stock market
43%
17% 25% 19%
Travel :Frequent travelers
Ecotourism
Industry :Business
EntrepreneurshipReal estate
Investment banking
Brands relationship
Passion & Interest
Press (5%)
Media preference
Social Network7%
SoundcloudWhatsappSnapchat
International magazines (9%)Success (mag)
Entrepreneur (mag)Forbes (mag)
TV (4%)CNN Fox
Euronews
National newspapersDe Tijd L’Echo
8,5%
ConnectedSmartphone Computers
7%
Apple7%
Chrome9%
Iphone 735%
Persona 3Financial Opportunist Man
Dutch25-44
Married
User Profile
15%
13
Mapping
Gamer/IT Foreigner Opportunist
A new market research solution
Size of the sample doesn’t matter
Cheaper than alternatives
Automatic persona and adset generation
Data-driven decisions
Less than 30 mins for a pair of audiences
In realtime
FB + third data party providers
Thousands criteria
Fast
Actionable Cost-effective
In-depth
2 billions actives users we meet in an intimate way through their daily activities
ADVERTISING EFFECTIVENESS
CONTENT STRATEGY
MARKETING INTELLIGENCE
Data-drivenmarketing strategy
3 ways to get consistent Insights
A disruptive way to generate qualitative insights from the biggest database in the world
CONSUMER JOURNEY01
AUDIENCE DISCOVERY03
COMPETITION BENCHMARKING02
17
Top Personas
CONTENT
MEDIA
BELOW THE LINE ACTIONS
We can help you
We can help you
We can help you
We can help you
We can help you
We can help you
We can help you
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A young & innovative startupwith strong achievements
Team with a broad set of skills
thanks to passionate Entrepreneurs,
Phd scientists, engineers,
experts,…
Top successful European
entrepreneurs invested in the team
and in our value proposition
2 years of Research &
Development to shape our proper
algorithmes
We proudly built collaborations
with prestigious brands & agencies
in 8 European markets