How to win in a post Panda age
Michael Cropperhttp://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+
1. Fix Technical Issues Fix any outstanding errors on your site
Use Google Webmaster Tools
Google > Site:www.example.com
Unlikely to recover simply by doing this
Worst case scenario = you now have a
better website
4. Remove low quality contentOptions:
Noindex low quality content
Delete low quality content (and 301 back
to somewhere useful)
Combine similar content
5. Create high quality contentCreate valuable high quality content your
customers want
Be the best source of information on the
web
Add real value!
Other Areas Engage with your customers
Increasing social mentions
Targeting high quality websites for links
Key Points
1. Fix any technical issues
2. Improve user metrics
3. Identify & combine similar content
4. Remove low quality content
5. Create high quality content
Learn how to tie your shoe laces!
Thanks for listeningMichael Cropper
Catch me online
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+
For more information.......
Blog post: The ultimate guide to the Google Panda algorithm
http://www.michaelcropper.co.uk/2012/02/ultimate-guide-
to-the-google-panda-algorithm-821.html