• Owned a Digital Media Agency for 9 years• Taught Web & Graphic Design, Branding and Marketing for a national design collegeAaron Jorgensen
UI/UX DeveloperTOPS Software
How To Win Clients Through Professional Branding
WHAT MAKES UP A BRAND?• Name ?
• Logo ?
• Colors ?
• Business Cards ?
• Letterhead ?
How To Win Clients Through Professional Branding
“The marketing practice of creating a name, symbol or design that identifies and differentiates a product
from other products”Entrepreneur.com
How To Win Clients Through Professional Branding
A BRAND IS NOT JUST A LOGO OR NAME
It is:
• The overall experience that a person has with your company
• An emotional connection they develop through experience
How To Win Clients Through Professional Branding
How To Win Clients Through Professional Branding
My Experiences:
• Large crowds
• Lack of staff when I need help
• Disorganized
• Never any checkout lines open
BRAND EXPERIENCES
How To Win Clients Through Professional Branding
BRAND EXPERIENCESMy Experiences:
• Smaller crowds
• More attentive staff
• More organized
• More checkout lines open
How To Win Clients Through Professional Branding
BRAND EXPERIENCESMy Experiences:
• Greeted at the door
• Cleaned, organized store
• Knowledgeable staff
• Comfortable environment
THINGS THAT CAN AFFECT YOUR BRAND• Your Company Name• Logo (and its colors)
How To Win Clients Through Professional Branding
• Business Cards•Website
THINGS THAT CAN AFFECT YOUR BRAND• Your messaging or copy on your marketing materials or website
• Signage (vehicle, roadside, etc.)
• The documents you provide to your clients (Community Reports, Form Letters, Contracts, etc.)
• The recorded message someone gets when your offices are closed
How To Win Clients Through Professional Branding
THINGS THAT CAN AFFECT YOUR BRAND• How your team answers the phone or respond to questions
• Your response time when issues arise
• Your email communications• The signature in those emails
How To Win Clients Through Professional Branding
“Always enter the community with both you and your car being sharp in appearance. Some view this as an indicator of your professionalism and your ability to pay attention to detail.”
– CAMBlog – Andrew W.
How To Win Clients Through Professional Branding
• The way the representatives of your company present themselves in person
• Even communities have a brand
• Even something as abstract as your driving!
WHAT IS YOUR BRAND SAYING?
“The Ultimate Driving Machine”Freedom and Living Life
How To Win Clients Through Professional Branding
“Don't fall in love with your business because with
technology it will change.
Instead fall in love with your clients and learn
everything there is to know about them… their wants, their desires, everything that they will ever need.”
Tony RobbinsInterview for Foundr Magazine
How To Win Clients Through Professional Branding
IN SUMMARY…• Branding is not just a logo… it is an experience
• Anything that represents your company affects your brand
• As humans, we can make a difference
• Fall in love with your clients and truly listen to them
• Stop talking AT your customers and start talking with them
How To Win Clients Through Professional Branding