How to Use the New Facebook Timeline for BusinessSARAH SCHAGER @SARAHSCHAGER, KAILA STRONG @CLIQUEKAILA#VMWEBINAR
Introducing New Facebook Pages
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Old vs. NewCover Photo
Highlight Photos, Likes & Apps
Star Posts
Pin Posts
Timeline@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
New Cover Photo
Dimensions: 851 x 315File Size: 100KB
Restrictions
• No $$ or purchase Info
• No contact information
• No call to action
• No reference "Like" or "Share"
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Creative Cover Photo Options
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Cover Photo Tips
• Make full use of the space
• "Giveaway" your cover photo
• Experiment with cover photos
• Use high resolution photos
• Play by the rules
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Landing Page Gone, Now What?
• No default landing page
• Drive traffic to custom pages
• Highlight up to 12 apps
• Use cover photo
• Pin and Star posts
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Pinned & Starred Posts
Highlight an update for 7 daysPromotion, contest or message
Expand a status message843 x 403 Pixels
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Timeline
Fill in your brand's timeline
• Founded in date
• Awards
• Milestones
• Content
• Get creative!
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Timeline Examples
Interest Lists
• Don't have to like to see your content
• Reach improves with more subscriptions
• Increase Exposure
• Unique brands succeed
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Administrators Dashboard
Improved DashboardEasy to readReceive direct messages from fansView notifications easily
Customization
• Cover Photo
• Pinned & Starred Posts
• Fill-in Timeline
• Custom App
@SarahSchager @Cliquekaila @VerticalMeasure #VMWebinar
Thank You!
Facebook.com/VerticalMeasuresLinkedIn Group
@VerticalMeasure
Contact: 888-476-1881 www.VerticalMeasures.com
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