Transcript
Page 1: How to Use Social Media for Media Relations

Using Social Media for Media Relations

Laura ClickBlue Kite Marketing

@lauraclick

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What is media relations anyway?

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Media relations is…Working with the media toprovide credible informationabout your brand toencourage positive news coverage

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Can social media help?

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Yes, social media can help youget media coverage.

Here’s how.

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Find the right reporters

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This was the old

way

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But, now we have online tools

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Search Twitter bios

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Gain intelligence on reporters

(research)

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What you can learn

• Read their blog / articles to see what they write about

• See what they’re sharing on social networks• Discover their hobbies & interests• Find mutual connections

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Monitor relevant conversations

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Monitoring tools

Twitter advanced search

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Build relationships with reporters & influencers

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But what does that MEAN?

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Josh DeVineReporter, WSMV@WSMVJoshDeVine

“It's a wise idea for PR professionals to use social media not only to pitch stories or angles, but also to join the conversation on stories and build a relationship.

I think a lot of PR professionals miss an opportunity to become recognized by reporters. I hope it doesn't sound callous, but the more I know you, the more inclined I am to pay attention to your Tweets, mentions and DMs.”

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“Relationships with media is just that - RELATIONSHIPS. Social media makes it easier to develop those relationships and stay top-of-mind.

But the tools should not be used to pitch a story. Rather to begin the relationship. You still have to use traditional methods to build on it.”

Gini DietrichCEO, Arment Dietrich@GiniDietrich

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“Don't forget to read journo's blogs and content. Reference these works in a tweet as an intro and slowly create relationship based on what the journo is covering.

Retweet and share their posts, too. When a two-way link is established, don't pitch outright; patiently build the opportunity for a story pitch on a gradual basis.”

Jayme SoulatiPresident, Soulati Media@Soulati

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How do you do this?

• Join conversations• Comment on articles and blog posts• Share their content on social networks• Talk about your shared interests• Share useful information or news tips

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Promote your content

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Build an online newsroom • Package content into a comprehensive story– Images – Video– Blog posts / releases– Data– Sources– Quotes

@lauraclick

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DO

• Encourage your fans / followers to spread the word about your news

• Make it easy for reporters to find and share your content

• Send tips and story ideas – but ONLY if you’ve developed relationships first

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Don’t

• Just share press releases • Blindly pitch reporters• Spam reporters• Send information that’s not relevant to what

they cover

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You can do it!

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Any questions?

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@lauraclick

Laura ClickFounder & CEO - Blue Kite Marketing

www.flybluekite.com

Connect with me!Email: [email protected]: http://twitter.com/lauraclick Facebook: http://facebook.com/flybluekiteLinkedIn: http://linkedin.com/in/lauraclick