www.mediafuturist.comtwitter.com/gleonhard
& the Music Industry
What I do: www.mediafuturist.comwww.twitter.com/gleonhard
Our ‘Networked World’ is still very nascent
Why is this Social Media Stuff important?
Social Media will soon beat
eMail, Video may well beat Search
The termSocial Media is really kind of an
artifact, a mere construct.
Better: Networked Media.Real-Time Media.
User-driven Media.Engaged Media.
Merit is where it all starts.
Merit, Quality & Uniqueness
AttentionConversion
Money
The other, common problem
‘Marketing Sushi as cold, dead Fish’
‘Broadcast’ Media: shrinking, and costly
Networked Media: exploding
“Tribal Relationships”
150 tribe members + 1000 real fans + + + +
Online and Offline are converging
Attention
source: Tara Hunt
“Trust is the most important currency online, so to build it we adhere
to three principles of open information: value,
transparency, and control” Google Senior VP, Product Management Jonathan Rosenberg's essay, The Meaning of Open, published on the Offical Google Blog
ValueTransparency
Control to the User
Was...
Is...
Me myself I
Some of my weapons of choiceTypepad for Blogging (Firefox!!!)
Hootsuite for Firefox (Twitter), Tweetdeck
Mobiles: iPhone, Google Nexus, Blackberry, Nokia E71
Mobile apps: Tweetie, Hootsuite, InstaPaper, FB
More apps: LinkedIn, Google Reader, Skype
Kindle, Sony, iPhone electronic readers
HD Video Camera(s): Kodak, Flip, Phones...
The new Apple Tablet!
How...?
Multi-tasking...?
It’s about managing the Flow
Social Media is “Customer Relationship Management”
It all starts with this:
3 challenges
1.Openness is hard - and often not our default setting2.Conversations take time - and can become real work3.‘Offering something for free so that you can ask to
get paid later’ takes real courage - and believe!
Action Time!
Traps to avoid
Get rid of Push Marketing
Top-downDomination Plays
Expensive watering-cansUni-directional marketingInterrupting consumers
Shout: buy buy buy100% control everything
Social-Mobile-Web-Native Marketing:
“Followers, Friends, Fans, Users”Attract and addict
Low-cost, very targetedConversational
Engagement is the goalMessage: share. follow. talk.
100% Trust
Twitter Examples
The ‘Realtime Web’ Opportunity
Now Personal
Relevant
Here
Recommended
Learn from Magnetic Brands
Summary
1.Attract the right people by publishing relevant content
2.Get and hold their Attention, build Trust
3.Think Followers not Users4.Offer added values to
convert followers into $$
Steve Jobs:
Stay Hungry. Stay
Foolish.
email me at [email protected]
twitter.com/gleonhardFacebook: gleonhardmore presentations at
www.mediafuturist.com
Now is a good time!
Thanks for listening!
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