How to Use Social Media for Business
Part Two: Keys to Success and How to Integrate into your Business
“Social media is people having
conversations online.”
What is Social Media?
Reasons Why You Need to Use Social Media
1. The shear volume of users that are online
2. Forming Relationships
3. Speeds up Networking
4. Generates Business
5. LoopNet has Already Bought In
6. Use it for Recruiting
7. Home of your Future Clients
Keys to Social Media
success
Keys to Success: Getting Started
Experiment Personally before Professionally
What Sites are your Clients on?
Listen First
Decide your Objectives Before you Start
Keys to Success: Getting Started
Choose your Public Account Name Wisely
Use your Professional Email
Use a “Professional Looking” Photo
Utilize Profile Pages
Find People Easier
Keys to Success: Identity
Keep your Business & Personal Accounts Separate
Sound like someone who is part of the Coldwell Banker Commercial Brand
Use your Company Name
COMPANY NAME
Keys to Success: Content
Share the Wealth
Have some Originality
Speak in a Open-Ended Manner
Don't make me Think
Keys to Success: Business Postings
Respect the Spirit of the ‘Net
Add Value
Don’t Spam
Share Market Information
Keys to Success: Etiquette
Act Like a Person
Respond
Comment / Two-Way Communication
Be Social
You can’t Fake it
Keys to Success: Tracking & Finding
Track Where People Are
Continue to Monitor
Ask
Invite
Follow Friends of Friends
Keys to Success: General Rules
Give Kudos
We're not your Mama
Be prepared to Learn from Criticism
Shift your Print Marketing
Time Your Updates
Keys to Success: Time & Effort
Schedule Time for Updates
Don’t be a Costanza
Put Marketing Effort Into it
Don’t Give Up
AND FINALLY, A WORD OF WARNING:
DON’T MESS AROUND IN SOCIAL MEDIA
Mistakes to Avoid in
Social Media
Social Media Mistakes to Avoid
Social Media is not the Business Savior
Creating Profiles Everywhere
Fake Friending
Giving away Insider Information
Posting False Information
Not Measuring it
Get Caught in the Social Media Vortex
Integrate into my Business
Social Media
Don’t Just Jump Right In
You Have to Be a Great Agent First
Company or Individual Page
Individual page company page
Integrate Social Media into your Business
• Use it to gain industry knowledge
• Generate instant feedback about topics
• Join relevant industry groups
• Follow competitors
• Receive answers to questions
• Recruiting
• Free PR
• Use it to gain industry knowledge
• Generate instant feedback about topics
• Join relevant industry groups
• Follow competitors
• Receive answers to questions
• Recruiting
• Free PR
• Networking• Build your cross-selling
platform• Market properties to an
expanded audience
• Build credibility
• Expansion of your website
• Become known as a subject expert
• Access to more than just local clients
• Networking• Build your cross-selling
platform• Market properties to an
expanded audience
• Build credibility
• Expansion of your website
• Become known as a subject expert
• Access to more than just local clients
#1 - Networking on Social Media Sites
#2- Market You, your Company or Properties
About You or Your Company (30%)
Not About You or Your Company (70%)
Posting Tips
Instead of: New Office Listing http://www.cbcworldwide.com/cbclistings/4610595.html
Try: Seeking tenants for Class A Office space, prime downtown location, walk to mall and public transportation. Rent is $22/PSF, 10,000 SF Avail http://bit.ly/GpkLh
Instead of: New Listing http://www.cbcworldwide.com/cbclistings/4610595.html
Try: Class A Office space, great location & views. Walk to 5 restaurants. Bring tenant & mention this, get $25 giftcard. http://bit.ly/GpkLh
Instead of: New construction on corner of Main & 2nd St. View article
Try: New bldg being built on Main & 2nd St. This will move vacancy rates up to 8% unless tenants are found. Highest it’s been in 4 years. View article
Always ask, “What is the value to the reader?” before you post
BE SPECIFICBE SPECIFIC
OFFER A GIFTOFFER A GIFT
CREATE VALUECREATE VALUE
Posting Tips
Instead of: We recently sold 10,000 SF building in Parsippany, NJ
Try: We represented Alter Group in buying a 10,000 SF bldg in Parsippany, NJ. They excel in ensuring tenants are pleased with their space.
Instead of: New office space for lease, 3,500-8,000 SF avail, Burgan Co. email [email protected]
Try:We have new office space avail on Main St, St Louis. Anyone know where the best food is near there?
Instead of: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets
Try: New NREI report: Weak Jobs Report Is Unwelcome News for Leasing Markets. However, I don’t think this is going to affect the Atlanta market.
GIVE PROPSGIVE PROPS
POSE QUESTIONSPOSE QUESTIONS
ORIGINALITY (ADD A COMMENT TO A LINK)ORIGINALITY (ADD A COMMENT TO A LINK)
Download:How to Use Social Media
for Business
Blueprint Library: Keyword: “Social”
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