How to Use Social Media Effectively For Business

Presented By:

Social media marketing requires a very delicate

balance of authenticity, care, compassion, and

marketing savvy. It's important that you understand

how to use social media effectively. Failure to do so

could result in irreparable damage to your business,

brand, and persona. Successfully using social media

will propel your business to new heights never before

imagined!

In this slideshow we will show you how to use social media effectively for your

business.

1. Put Your Audience First:

Social media platforms exist to allow users the ability to

communicate and stay in touch with friends, family, and

even businesses. It’s important that you understand this

dynamic and mold your content appropriately based on

what your audience wants to receive from you. Over

promotion of your business can be a permanent turn-off to your social media fans

and result in a loss of customers/clients, so be sure to think about what your

audience wants first as opposed to promotional messages you want to deliver.

2. Post Consistently:

Consistency in your social media activity is essential. It

lets your social media followers know that you are

committed to being a part of the social web. Activity that

must be maintained consistently includes answering

questions, comments and messages and posting

content. Maintaining consistency is also important

because it gets your followers accustomed to specific

times they will receive your content. If consistency is an issue, consider creating

a schedule you can commit to such as 1 hour/day 3 days/week. Using social

media scheduling and monitoring tools such as Hootsuite or Sprout Social can

also help keep you on track.

3. Stay on Topic:

When posting content to your social media accounts,

it's vitally important that you stay on topic. Specialize in

one topic and be sure not too stray too far away from it.

Social media fans follow people/businesses for specific

reasons. If you're a real estate agent, your followers will

look to you for content about real estate. Be sure to

provide them with this content that they desire.

4. Create Quality and Valuable Content:

Valuable and quality content is the most important

element of the social media equation. Valuable quality

content is what goes "viral" as it resonates deep with

your followers and encourages them to share it with

their followers. Without valuable "media," you can't

complete the social media equation.

Social + Media = Social Media

5. Become a Resource

Keep your followers informed about all-things going on

in your industry. This positions you as an authority figure

that your followers will look to whenever they need

information about your industry.

6. Interact

Interact in social platforms where conversations are

taking place about your subject. This includes but is not

limited to forums, hashtagged keywords on Twitter, and

groups on Facebook and Linkedin. Interacting within the

social space with topics related to your business will

position you as an authority figure, allowing you to gain

an even bigger following as well as continually being

seen in the public eye of others within your industry.

7. Build Relationships

Social media is all about building relationships.

Continually building relationships with industry

influencers and followers allows you to build advocates

that will help spread your marketing initiatives

organically. A.K.A... Go viral!