How to use Pinterest to grow your wedding

business

Lucy Thornton

Why Pinterest?Rapid growth

Loyal audience

Referral traffic

Organic search

Top results

Lifetime pin

Why Pinterest?August 2012 launched

70 million users

Primarily women (but men increasing)

Pinterest business accounts

https://www.pinterest.com/business/create/

Pinterest tipsFollow other businessesRespond, engage, stand outLike other pins, repin, send

Pinterest tipsOptimise image sizesTall images stand out

www.authormedia.com/the-pinterest-cheat-sheet-to-image-sizes/

Pinterest tipsCreate and collaborate – group boards

Pinterest tipsAdd Pinterest widget to websiteAdd pin it hover button to website

Pinterest tipsLeverage website imagesVisual archiveBrand assets

Pinterest tipsUse #hashtags (in pin description only)Tag other usersGive credit

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Pinterest tipsBe topicalSearch popular

Optimise pins

Optimise image titles – not img_00145.jpgOptimise board titlesOptimise ‘About’ sectionOptimise pin descriptions (<500)Optimise username (15 characters!)

Pinterest tipsLink to your websiteEnsure images have ALT tags

Pinterest – in practiceAt events – share quotesCreate quotes that inspireCreate using Quozio

Explore rich pinsPlace pinsArticle pinsProduct pinsRecipe pinsMovie pins

Image via businessnewsdaily.com

Pinterest – in practice

Cross-promote from other networks>50 pins per board>25 from own websiteShow products in useBrand images?

Image via pinterest.com/target

Pinterest – in practiceTwice a dayFive minutesLittle & oftenPin pin PINMonitor stats

Pinterest – in practice

Content:

Motivational Instructional

Brand

Questions?

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