How to Use Pinterest for Business: Your Guide to Rapid Growth
#pinteresthacks
➔ Global Brand Ambassador for Post Planner
➔ Award Winning Blogger
➔ Social Media Strategist
➔ Author, “How to Use Social Media to Virtually Crush the Competition”
➔ @RebekahRadice
➔ @PostPlanner
Rebekah Radice
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➔ Marketing Manager and Cat Lady at Tailwind
➔ Content Creation, Social Media, Blogging and PR
➔ Award Winning Blogger
➔ @MelMegg
➔ @TailwindApp
Melissa Megginson
#pinteresthacks
What You’ll Learn:
➔ How to use Pinterest to connect with your target market
➔ How to create content your audience will LOVE
➔ Steps to create a reliable stream of traffic to your website and blog
➔ Why (and how) you must leverage other social channels to boost channel awareness
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Why Use Pinterest for Business?
1. Your audience is on Pinterest:◆ 55% of women aged 18-55 are on
◆ The number of men on Pinterest doubled in 2014
◆ ⅓ of millennials are on Pinterest
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“People have stopped talking about Pinterest as just a social network— but that's a good thing. Pinterest is not about sharing with your friends, it’s about saving ideas for your future."Pinterest co founder Evan Sharp
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2. Pinterest is More Than a Social Network
➔ Pinterest has the unique ability to help users plan for their future.
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3. Better Sales
Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.
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➔ In fact, it drives purchasing decisions in key categories.
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➔ Top Categories:
◆ Food – 79%◆ Clothing – 53%◆ Home Décor – 60%◆ Beauty – 51%◆ Health & Fitness – 47%
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4. More Revenue
◆ Twitter: $69
◆ Facebook: $80
◆ Pinterest: $179
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➔ Why People Use Pinterest
◆ Twitter: What I’m doing◆ Facebook: Who I am◆ Pinterest: Who I want
to be● People go to
Pinterest to be inspired
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1. Connecting with the Right Pinners - Build Trusted Relationships
➔ The perfect place to start is finding people already looking for your product/service and industry.
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➔ Start with the pins being surfaced on your website ◆ pinterest.com/source/yourdomain.com
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➔ Use the same trick for other companies in your industry◆ pinterest.com/source/yourcompetitorsdomain.com
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➔ Pinterest’s analytics: find pinners with boards that high engagement◆ Not all of them will have huge following. Find a few that are well
targeted, reach out.
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◆ Tailwind analytics: Check out most pinned domain pins
● Again, not all of the pinners will have a huge following.
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Pinterest is actually positioning themselves as discovery engine. Take advantage of their targeted search.
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➔ Utilize Pinterest’s Targeted Search ◆ Search for keywords in your category - find pinner
with popular boards and engage with them
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➔ Important note about influencers - just because someone has a million followers doesn’t mean they’re the right influencer for you
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A well targeted account with 50,000 followers will be more effective at driving users to your site than an account with 2 million followers that doesn’t pin about your industry.
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● Example: Constant Contact with 49,000 followers is a better targeted influencer for Tailwind on Pinterest than Joy Cho, even though she has 13.1M followers.
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2. Create Content Your Audience Loves - Become an Informational Hub
Content on Pinterest lasts longer than any other platform. What you pinned 10 weeks ago, could be picked up by Pinterest’s algorithms and go viral.
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➔ Look at trending pins from your domain to see what images are already resonating with your audience
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➔ Domain activity on Pinterest’s own analytics◆ Clicks give you an idea of what images are driving
people back to your site
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➔ Take a Deeper Dive into Individual Pins
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◆ Original pins give you an idea about what images people are choosing to share from your site
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◆ Domain insights on Tailwind
● Discover the top images from your domain for any time period.
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◆ Explore your own audience’s interests on Pinterest’s analytics
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Once you have a baseline of what’s already working for your audience, you can start testing what images perform the best.
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➔ For Retail: images that feature the product in context tend to perform better than ones on stark white background
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➔ For blogs: often a soft white-light background with single focal point and tilt-shift is what performs best
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Don’t have a physical product, or your products aren’t very photogenic? No problem.➔ Quotes - easy to create, easy to share
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Are you a blogger?
➔ Pull tips from articles, website, to drive traffic back to product
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Make Branded Graphics➔ Tools: Canva, PicMonkey
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Find Viral Content➔ Tools: Post Planner
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Don’t have a physical product, or your products aren’t very photogenic? No problem.➔ Use Canva integration to brand your own
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➔ To make your pinterest page a resource, have at least 12 boards, each with at least 5 pins
Share OTHER Great Content
5 things your audience loves (that best represent your business)5 things audience has a hard time finding (be a resource)2 things your audience can’t live without
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Replace Old Content With New Content➔ Create redirects on products that are no longer available➔ Use rich pins on your products to alert pinners to when a
product is sold out
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Replace Old Content With New Content➔ Rotate your boards based on popularity➔ Before that post is published, make sure everything is perfect
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3. Create a Reliable Stream of Traffic from Pinterest
➔ Pay attention to what drives traffic◆ Certain style of pin?
CTA’s? What’s making your fans buy?
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The Pinterest Smart Feed
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➔ Many saw loss of engagement
➔ Emphasis on quality◆ Quality of pins◆ Quality of the site◆ Interests of
followers
Become as Smart as the Smart Feed ➔ Rich Pins
App Pins
Place Pins Article PinsProduct Pins
Recipes Pins Movie Pins
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Become as smart as the Smart feed ➔ Pins from quality sites - no spam
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Become as smart as the Smart feed ➔ Relevant interests categories
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Timing is still important➔ Even with other factors, timing still matters➔ Pinning more often gives your content a
better chance of being seen
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Timing is still important➔ Use scheduling to pin around the clock - even when you’re
sleeping, eating, working, vacationing...➔ DO NOT use schedulers that require your password!
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➔ Craft pinnable images for every post◆ Pinnable images should
take up more real estate on Pinterest - portrait style is best
◆ Create image in Canva, PicMonkey
◆ Use free stock photos from Unsplash and Pexels
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➔ Utilize group boards◆ Why use group boards? Advantage/disadvantage.◆ Find relevant group boards on PinGroupie or
search for boards using relevant keywords
Use Facebook, Google Plus and Twitter for cross promotion
4. Why (and how) You Must Leverage Other Social Channels
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Use Facebook, Google Plus and Twitter for cross promotion
Leverage Other Social Channels
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Use a Call to Action Like “Pin
it for Later”
Leverage Other Social Channels
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Use Tailwind to share content that performed well on Instagram over on Pinterest
Pin from Instagram
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Get Smart About Your PinsSave 30% off annual Plus Plans or 30% off your first 3 months!
https://www.tailwindapp.com/dashboard/upgrade-plus/PINHACK
Thank you!Thank you for joining us today! ●
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