Brand Your Business On Pinterest ‘Pin’ Your Way to Success
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What Is Pinterest?
Social Network
Allows users sharing stories i.e. ‘pins’
Here everything goes on your board (similar to Facebook walls)
Pins and Repins
Pinterest is more image oriented
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Why is it Used?
To share stories based on personal experience
To promote products or services
Improves personal interaction among people with similar like abilities
It is collection of interest all at the same place
Provides a variety of suggestions when it comes to search
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How To Use It?
User registration can be from email or connecting other social sites
Logging with Facebook helps you find Facebook friends on Pinterest as well
You can invite people or Facebook friends to join and also make new connections based on common interests
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Things That Complete Pinterest
Pins : Uploading, Storing, Managing and Sharing Images
Repin : Lets user add another users pins to his/her own board
Board : Similar to a Facebook timeline where user adds all his/her pins i.e. media and stories
Guided Search : Provides with relevant suggestions
Messages : Allow sharing messages
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Seamless Integration
Facebook : Allows you to log in to Pinterest
Twitter : This Microblogging site allows cross social media sharing
Blogger : It lets you blog and create stories that you can share with interested users
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Pinterest For Business
Helps you do market research
Allows creating boards with keywords in the title
Description to give an idea about the product
Create proper link back to your site
You can share your Pins and Boards on social media channel
Rich Pins
Provides a platform to sell your product
It enhances your brand, lets the user be aware of the brand
Customer Support
Improves your page rank in search engine
Integrate with your blog
Helps you to stand out in competition
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Helps you understand the audience
Helps you understand user behaviours
Lets you set the goal for future promotions
You can identify the potential customers
Helps in getting brief idea about the market trends
Helps you understand the culture that particular business follows
Market Research
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Creating Boards With Keywords In The Title
Helps categorizing products based on their type
Enhances search capabilities
Lets more customers to find your business
Keywords plays a crucial role in searching titles
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Optimized Search Results
Enables your content structure to be relevant
Will allow you to keep it short and simple
Shouldn’t mislead the target user
Description should have infographics
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Create Proper Link Back To Your Site
Make sure that user is redirected to the intended site
Pins can be added in two ways
In the Description
In the Source for the pin
Link back through Call-To-Action provides a base to attract business
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Share Pins And Boards On Social Media Channel
We can tweet our pins and share with others
We can use Facebook posts to share our pins
Blogging links to pins with the short and relevant description
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Rich Pins
5 categories of Rich pins:
Movie, Recipe, Article, Product, and Place
Meta tag can be used to prepare your website, for starters
To get your Rich pins on Pinterest, test them
Get Technical support if you are not aware of the aspects
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Provides a Platform To Sell Your Product
Its a launch pad to boost your sales
It is form of advertisement i.e. digital marketing
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Brand Awareness
Educate the visitors about your brand
Provide proper information
Adds a plus point in competition as more people are aware of your brand
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Customer Support
Assist customers in making cost effective and correct use of a product
Assist customers in installation, training, troubleshooting, maintenance, upgrading
Assisting customers with online support for queries 24x7
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Improves Page Rank In Search Engine
SEO helps in improving page ranks
Content needs to be relevant
Keywords have to be optimized for the content
Description should be simple and sound
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Integrate With Your Blog
Blog is essential for SEO
Most of the companies promote their brands through blogs
Significant to get valuable inbound links
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Helps You To Stand Out In Competition
Need to understand the strategies the rivals are implementing
Helps you explore more new innovative idea with offers and content
Enables you to learn new thing and understand what you have done in the past
Helps you get the idea of how to present your content.
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Conclusion
Pinterest will help to promote your business
Pins, Rich Pins, Boards and Guided search are the things that will allow business to rise
Associating Pinterest with social media
Help with Market Research
Improves page ranks with SEO
Helps you make your brand aware
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Our Services
Constantly Updated Website
Relevant Content Generation
Search Engine Optimization
Social Media Marketing
Top-of-mind-recall Marketing Support Infographics Landing Pages
HTML Mailers Paid Ads Management Business Intelligence
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