How to Use Mobile and Social Media to Jump Start Your Business

Practical tips to increase your online presence

October 30, 2014

Moderator: Lori Dearman, Sr. Webinar Producer

How to Use Mobile and Social Media to Jump Start Your Business

Todd Leeloy General Manager Orange Soda, Inc.

Frank Rowan Associate Founder

Mr. BusinessBuilder, LLC

Who’s In the Audience?

Audience Question

Have you researched or purchased a product or service on your mobile device in the last 6 months?

A. Yes, researched & purchased B. Researched, only C. Purchased, only D. No

About the Speakers

Ray Wunder Director, OrangeSoda

Mobile Explosion Website Design Best Practices Social, Mobile and Local – A Natural Partnership Case Studies Tools and Techniques You Can Start Implementing Today

Our Commitment To You

2013 Mobile Marketing

Spend (USA)

$8.3B

2015 Mobile Marketing

Spend (USA)

$33.1B

The future lies in your hands…

The Mobile Landscape – Looking to the Future

93% of people who use mobile research go on to complete a purchase, most of those in your store Mobile smartphone users expected to increase by 25% from 2013 through 2014 to 1.76B users

More than 50% of shoppers will shop

elsewhere if your site is slow or unprofessional

Mobile Overview

logo Phone Number with Call to Action

VALUE PROPOSITION

CTA BUTTON

Products / Services Images

Service Description

Local / Maps Information

Home Services FAQs Contact

Professional Design

Professional Content

Search Engine Friendly

Conversion Optimized

Responsive Design

Anatomy of a Good Website

The Three Second

Test

• Business Name • Contact Info • Call to Action • Differentiator / Selling Point • Quality Photos and Content • Memorable

Website Usability

Responsive Design Easy to Find Easy to Buy

Appearance is Everything!

The Reasons To Go Mobile

The transition to Digital Expanding the reach of existing print ads begins with including Digital links that will enable customers to access online coupon offers from their smartphone or desktop

SAVE $5

SAVE $5 off any product

Modifying the Shared Mail Coupon

Case Study: Creative Studio

Thank you for helping us make the

last 15 years a success!

Here’s your coupon –

stop by today!

Coupon published on over 40 Digital Directories

Creative Studio Professional Stylists

Creative Studio Professional Hair Artists Take $5 off any $15 Purchase Facebook Social Share

Promotion

Facebook Ad

Google Ad

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Amplify Reach with Directories & Paid Media

Facebook Ad Targeting

Facebook provides advertisers with a variety of targeting options: Personal demographics (age, sex, gender, geography, relationship status, etc.) Custom targeting (email addresses, phone numbers, Facebook user IDs) Social activity (likes and interests, friend connections, specific activity, etc.)

SUCCESS METRICS: 2 WEEKS

240+

Engagement 59 promotion messages shared to Facebook

Promotion Views

Conversion 24%

Success Metrics

18,000+ Campaign Reach

Frank Rowan Associate Founder, Mr. BusinessBuilder, LLC

About the Speakers

Five Business Essentials for Driving Transactions to Your Business

Make It Easy For Buyers To Spend With You

Talk To Your Social Followers vs. At Them

Your Buyers Talk—You Can’t Fix What You Don’t Know About

Manage your online reputation by making sure you business listings are correct and you immediately take action on poor reviews

Presence Reach Engagement Conversion

Claim Your Online Presence & Build Brand Awareness

Communicate Value to the Right

Audience; At the Right Time; With the Right Message; that

is Responsive to your Mobile Buyers

Directly Engage with Buyers, Build Brand

Presence, and Ultimately Sell More

Products/Services

Be Where Your Buyers Search for

Your Business and/or Your

Product/Service Solutions

Web + Social + Mobile = Transactions

Your Buyers Decide If You’re Their Best Choice……

…….…Through Your Website on a

Mobile Device

Include click to call on your website

Engage social fans with the right message at the right time on the right device

Create integrated marketing campaigns to increase reach

Pay attention to your online reviews

See how your site shows up on different devices by visiting

http://ami.responsivedesign.is/# or http://responsivetest.net/

Your Action Items

What You Do Matters

Take us up on a Free Digital Competitive Analysis

The Free Digital Marketing Analysis identify areas where your digital marketing strategy is working well and areas where you can apply more focus.

http://hubs.ly/y0g2Pw0

Based on the information presented today, what action(s) will you take? In the next two weeks, I will (check all that apply): Implement all 5 items presented as they are easy

to implement and will help grow my business

Implement most of the 5 items presented

Schedule a free digital competitive analysis from SmartReach Digital

Check out my competitors' sites on a mobile device

Research or purchase a product on my mobile device

1) Include click to call on your

website

2) Engage social fans with the right message at the right time on the right device

3) Create integrated marketing campaigns to increase reach

4) Pay attention to your online reviews

5) See how your site shows up on different devices by visiting http://ami.responsivedesign.is/# or http://responsivetest.net/

Your Action Items

Moderator: Lori Dearman, Sr. Webinar Producer

Ask the Experts

Ray Wunder Director, Orange Soda

Orange Soda, Inc.

Frank Rowan Associate Founder

Mr. BusinessBuilder, LLC