*How to Use
Linked Analytics
to Boost Your
Marketing Efforts
Do you believe in
this?
Knowledge in
social networking
is not enough.
Use Linkedin to link
quickly with …
your customers,
partners and
employees
Showcase your
company and attract
more opportunities.
Linkedin has
powerful analytic
tools.
It measures your
effectiveness on
the site.
You can see how
many of these…
People who view,
like and comment
People who share
your status
updates
People who
published content.
You can see
detailed
demographics.
These are persons
who view your
profile.
You can see who
you are attracting.
You need to sign in
first.
Type your
email and
password and
click sign in.
You should protect
your account.
Your password must
not be copied
easily.
It should not be so
at a glance.
If you do not have
any account…
You only have to
sign up.
It is very easy.
Just click
this
Then, provide the
needed
information.
Just
fill it
out.
Once you are
done, click JOIN
NOW.
After signing in,
you are navigated
to your view.
Let’s dig deeper
into this.
Who has been
viewing your
profile?
How can it be used
to your advantage?
Just
click
this.
The next screen
will show you a
graph.
It has the total
number of views.
This is in the last
90 days.
You can also see
these things:
The number of
viewers from
specific industries.
The number of
viewers from
various regions
The number of
viewers similar to
this:
Your sidebar
widget on Linkedin
So, take note of
this.
Filling out your
profile is so
important.
Remember this!
Linkedin takes
into account these
things:
Your industry
Your region
Your education
The keywords you
use in your profile
By knowing how
people find you…
You can customize
your profile
Then, you can
attract the right
profile viewers.
Below the graph,
you can see this
Profiles of the
people who viewed
your profile.
If you’re not
connected to this
person, …
You can click the
Connect button.
Do so if you are
not yet connected.
For a better
opportunity, I
suggest this.
Before inviting
your viewers, do
this.
See to it that they
match with your
professional
network.
They can be
considered as
“warm” lead.
Something
compelled them to
view your profile.
Let’s better
understand the
graph.
When you hover
over the graph,…
You can see the
number of profile
views.
These are views you
drew each week.
What’s on the dot?
These are people
who viewed your
profile.
This is for that
particular week.
You can see the
range of the week.
Now, let’s begin
the fun.
Click on viewers
from your industry.
You can click
this.
You’ll see the
people from that
industry.
There is more!
All the industries
that attracted your
profile viewers.
When you click on
each industry…
You’ll see exactly
who viewed your
profile.
This is from each
industry.
Viewers from each industry.
On the right side of
the graph,…
you can see your
viewers’ job titles.
Just click this. When you click this, you see these data.
If you want to
attract C-level
executives,…
but your views
come from this
Low level
management
You need to update
your profile.
Start distributing
your content to a
different audience.
Now, let’s go to
this tab.
How You Rank for
Profile Views
It shows comparison
of these.
Profile views with
professionals similar
to you
Profile views with
professionals similar
to your network
The more active
you are on
Linkedin,
The more profile
views you receive.
Linked provides
tips
So you can improve
your summary
For example is
this:
You update your
summary.
These
are the
suggestions
.
Thank your
for
watching!
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