Transcript
Page 1: How to Use Facebook for Business - HubSpot at Geek Girl Camp

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How to Use Facebook for BusinessEllie MirmanInbound Marketing ManagerHubSpot

Twitter: @ellieeille

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Agenda

• What is Facebook & Why is it Important?Important?

• How to Get Started

• How to Create Your Business Page

• 5 Tips for Promoting Your Business

• What to Measure & How

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Outbound Marketing

800-555-1234AnnoyingSalesperson

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Inbound Marketing

Blog SEO Social Mediag

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Rethinking MarketingOutbound Marketing• Telemarketing

Inbound Marketing• SEO / SEM

• Trade shows• Direct mail• Email blasts

• Blogging• Social Media• RSS• Email blasts

• Print ads• TV/radio ads

• RSS• Free tools/trials• Public Relations

Interruption Permission

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What is Facebook?

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Why You Should Care

• Over 175 million active users

• 600 000 new users every day600,000 new users every day

• 5th most trafficked website

• Top Social Search Engine• Top Social Search Engine

• More than half are outside of college & fastest growingcollege & fastest growing demographic is those 30 years or older

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Social Media = Cocktail Party

• Social media is similar to a cocktail reception

With t t i t f ti• Without constraints of time or space

• More public – easier for other people to listen in

Flickr: TECHcocktail

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Cocktail Party Advice

Meet people and start conversations

B h l f l ti dd l t thBe helpful, answer questions – add value to the community

Ask questions, trust others’ advice

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Agenda

• What is Facebook & Why is it Important?Important?

• How to Get Started

• How to Create Your Business Page

• 5 Tips for Promoting Your Business

• What to Measure & How

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How to Get Started

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Personal Profile vs. Business Page

• Set up a Personal Profile first and then create a Business Page that you will administerg y

• Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one‐way opt‐in)

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Build Your Personal Profile

• Photo

• Work / edu info

• Networks• Networks

• Interests, photos, etc.

• Applications

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Privacy

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Personal Profile – What Not To Do

Profiles are for people, not companies.

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Connect with Friends

• Friends need to be t d drequested and 

mutually accepted

• Friend Finder

• Search – Classmates, Coworkers, Names

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Agenda

• What is Facebook & Why is it Important?Important?

• How to Get Started

• How to Create Your Business Page

• 5 Tips for Promoting Your Business

• What to Measure & How

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Create a Business Page

http://www.facebook.com/pages/create.php

Note You must be logged in to create a PageNote: You must be logged in to create a Page.

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Build Your Business Page

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Publish Your Page

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Become a “Fan”

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Agenda

• What is Facebook & Why is it Important?Important?

• How to Get Started

• How to Create Your Business Page

• 5 Tips for Promoting Your Business

• What to Measure & How

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Tip #1: Create an Engaging Page

• Events

• Videos

• Discussionsiscussions

• Photos

• Blog Articles• Blog Articles

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Tip #2: Leverage the Viral Nature of p gFacebook – News Feed

• News Feed shows• News Feed shows updates on your and your friends’ activity

• First thing you see when you log in

• Your updates show on• Your updates show on your profile “Wall”

• Allow users to engage with you – each activity is shared with their networknetwork

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Tip #3: Draw on Your Network

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Tip #4: Optimize for Search

• Facebook Search • Public Search• Based on # Fans • Check your settings

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Tip #5: Advertise on Facebook

// / /http://www.facebook.com/advertising/

Note: You must be logged in to create an ad

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What Do You Want to Advertise?

• Advertise a website or something on Facebook (Page Group or Event you manage)(Page, Group, or Event you manage)

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Create Your Ad

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Target Your Audience

• Target by Location, Gender, Age, Keywords, etc.

Count updates automatically

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Set Your Budget

• Choose Pay Per Click or Pay Per View

Cli k Th h R t F b k i LOW! G PPC• Click Through Rate on Facebook is LOW! Go PPC

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Agenda

• What is Facebook & Why is it Important?Important?

• How to Get Started

• How to Create Your Business Page

• 5 Tips for Promoting Your Business

• What to Measure & How

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Friends, Fans, Activity

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Facebook Ad CTR, Traffic, Cost

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Organic Traffic & Ad Traffic

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Traffic, Leads, Customers

2

30

300

350

20

25

250

300

15150

200Traffic

Leads

C

5

10

50

100Customers

00

50

January February MarchJanuary February March

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Thank You!

Become a Fan:http://facebook hubspot comhttp://facebook.hubspot.com

Join Marketers:htt //f b k k thttp://facebook.promarketers.com

Grade Your Profile:h //f b k dhttp://facebook.grader.com

Ellie MirmanInbound Marketing ManagerHubSpot

Twitter: @ellieeille

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Additional Blog Articles• http://blog.hubspot.com/blog/tabid/6307/bid/2778/Now‐Any‐

Business‐Can‐Tap‐53‐Million‐Facebook‐Users‐For‐Free.aspx

• http://blog.hubspot.com/blog/tabid/6307/bid/4608/Top‐4‐New‐F b k P F t B i Will LFacebook‐Page‐Features‐Businesses‐Will‐Love.aspx

• http://blog hubspot com/blog/tabid/6307/bid/4385/How‐to‐Use‐http://blog.hubspot.com/blog/tabid/6307/bid/4385/How to UseFacebook‐to‐Get‐a‐99‐Discount‐on‐Traditional‐B‐to‐B‐Advertising.aspx

• http://blog.hubspot.com/blog/tabid/6307/bid/4248/Social‐Networks‐Business‐or‐Pleasure aspxNetworks Business or Pleasure.aspx