Email and Social Media
What can we learn?
What do we mean by social media?
From Wikipedia:
“ At its most basic sense, social media is a shift in how people
discover, read and share news, information and content...
transforming people from content readers into publishers.”
Why do I care about social media?
Google Juice
Video
Foursquare
Why does it matter?
Question: what has the most influence on your web browsing
habits?
People (friends, family, colleagues)??
Advertising (TV, radio, banners)??
Editorial (magazines, online, blogs)??
Browsing is DEAD!
Browsing is still dead
• We use filters and tools
• We do searches and we get alerts
• Bookmarking: Delicious
• Microblogging: Twitter
• Social Networking: LinkedIn/Facebook
• Blogging: Wordpress
• Social Media: YouTube
Build it and they will come?
• There is no magic
• There are no voices
• This isn’t Hollywood
• You may believe in magic but it may not happen
• It’s just you and your team and 50 zillion other web sites
Peoples attention span is short
......and getting shorter
Twitters success is down to it’s bite sized approach,
Just 140 characters
Keep it short
Long is bad
Every single email campaign could be....
shorter
Promoting Email in Twitter
• Auto DM’s
• Tweet when you publish your newsletter
• Give people choices
Blogs
Loads of things to learn here:
• Comments
• Make it a 2 way thing
• Informative
• Give people value
• Regularity
• People get used to it
Using email with facebook:
• Get signup pages on your Fan pages
• Promote the benefits of being subscribed
What can email learn?
• Be targeted, very targeted
• People have an almost insatiable appetite for content
Content is no longer king!
Relevant sharable content is the new ruler...
Social Share isn’t enough
• Chop Chop!
• No rehashed PR
• Invest in content
What challenges are there?
Getting buy in
Getting that all important content
You need.... a plan
• Clearly defined business objectives
• No one makes money from followers
• Track KPI’s monthly
• Against CONVERSIONS
Summary
• Social media is important
• You have the power to make the most of it
• Email marketing can augment and learn from SM
• If you are investing in social media, plan for it.
What challenges are YOU facing?
Open discussion time.........
Twitter: @marcmunier
LinkedIn: www.linkedIn.com/in/marcmunier
Email: [email protected]
Telephone: 01273 647880
Flickr: http://flickr.com/photos/Pure360
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