Transcript
Page 1: How to use cartoons to promote your business

Elgin SUBWAYSURFER Bolling

Page 2: How to use cartoons to promote your business

Elgin SUBWAYSURFER Bolling

Page 3: How to use cartoons to promote your business

It’s STILL a JUNGLE

The same old predators are there playing the same corporate snatch and grab game, only this time, the playing field is different.

In the new economy, Its not about YOU it’s about THEM and WE. It’s social. Only those who are able to change their mental , emotional and spiritual

attitude are going to be able to breathe the fresh air of success, and eat the green leaves of increased profits.

In today's corporate worlds you can no longer be, strong as a bull, sly like a fox, Solid like an elephant,, cunning like an alligator, fierce, like a rhino , or even a

king, of beasts like a lion……. Okay, I've taken this jungle analogy way far now. You get the picture.

Out There.

USING ART to sell your products will enable you to reach profits your

competition on the ground only dreams about.

Turn the pages and

find out how

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Hello, my name is Elgin SubwaySurfer Bolling, yourCreative Caricature Marketing Consultant.

Since 1990 I have been helping my clients sell their products and celebrate their success, as a

professional illustrator and one of New York City's most sought after Live Caricature Entertainers.

ABOUT THE AUTHOR

[email protected]

As a former “old school” paste up “ artist for a major Brooklyn weekly, I learned to make effective ad copy that sells. My job was to create clip art, as well as full, half, and quarter page ads for our

clients. I learned firsthand, that no matter how timely your information, or revolutionary your product, unless you can get

people to stop and look long enough to read what you’ve got, they ARENT going to buy.

Elgin Bolling

347 424 5349

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ABOUT THE AUTHOR

[email protected]

I consistently created illustrations that not only made people stop, but made them laugh. I found out that once a person starts

laughing, in no time they will start paying. cash AND attention.

The worst thing in business is to be ignored, and I'm committed to creating art for my clients that gets them noticed.

As I eluded to earlier. and will keep on mentioning throughout this book.“IT’S A NEW DAY” for entrepreneurs. If you are a small

business owner, the playing field has been leveled, if you are an established business owner, you’d better get with the program. Either way, you can use cartoons to enhance your promotional

materials online and offline . I hope when you make your decision, you will use my services to do so.

Elgin Bolling

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What EVER your passion is, you should be writing about it. In today's business climate, the top earners are also authors. E book publishing is a phenomenal

money making industry that is not only creating cottage industry celebrities, but enabling companies to enhance their visibility at virtually no cost. All you need is your knowledge of a given subject, a word processor, a PDF program, and you are an author!

E BOOK COVERS

That’s the EASY Part… The Question Is, How do you Get people to STOP and

READ your book?On average, a person decidesn 8 seconds whether they are

going to read a book or not. That means you have to give them something eye catching to make them STOP long

enough to want to crack open your book to read. That’s where cartoons and caricatures come in again!

I work with you to create engaging humorous eye catching art to make your customers stop to look at your content.

Your ebook can also be used as an effective promotional “give away” item to tell clients about your products and services.

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Interior Ebook IllustrationWhy stop at just using cartoons/caricatures for the E Book Cover?

You can also use art to spice up the interior pages as well. The possibilities and combinations are limited to your imagination. We

just draw on paper what you see in your minds eye.

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COMING TO A MOBILE DEVICE NEAR YOU!

Here is a great example of how one of our clients is using the art for one of his ebook projects to enhance his online presence and line his pockets. Its that easy !

These days every thing has gone mobile! Any business leader who is not promoting this way, will

soon not be in business period. I cant tell you what to write, but I sure can draw you a picture that will

increase the chances of getting your product noticed!

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There’s nothing like reading a thankful reply from a satisfied customer. It’s a response I've grown accustomed

to hearing, and hope to hear from you!

E Book Covers

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E BOOK COVERS

E Book Covers

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Coffee Connoisseur The Ultimate Buyers Guide

By Java Junkie JaneCover illustration by Elgin Subwaysurfer Bolling

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By Emma Stanley Cover Illustration by Elgin Subwaysurfer Bolling

E Book Covers

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By Victor RobinsonMaster Dog Trainer

Cover Illustration by Elgin Subwaysurfer Bolling

“BAD DOG!”How To Housetrain Your Puppy

Without Driving Yourself Crazy!

Dog Training Series One

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Here’s a few of my own Ebook Covers

Visit www.subwaysurfer.blogspot.comfor info on obtaining any of these

ebooks.

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Blog Article illustration

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Blog Article Illustration

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Blog Article illustration

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LOGO AND AVATARS For that Personal touch

A touch of humor definitely makes you much approachable to your clients, in

today's business climate your customers want to know YOU not “your company”

that’s what social media is all about. Caricatures and cartoon avatars can

help convey that message. Were not taking slapstick here or making

you look ridiculous( unless that’s what you want!)

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Unless you are currently in a witness protection program, this silhouette should not be your avatar! The message that’s unintentionally communicated is, “I don’t want to be known.” In today’s social media business climate, your clients and colleagues want to connect with YOU. Using personalized caricature/cartoon logos and avatars are excellent ways to show off your personality.

LOGO AND AVATARS For that Personal touch

Our artist works with you to create an image that

shows whatever side of your personality you

want to show off, whether that be

conservative, or playful! Its totally up to you!

We’ll even show off that “macho” razor stubble, if you like, You handsome

devil, you!

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LOGO AND AVATARS For that Personal touch

YOUR UNIQUE SELLING POINTIS YOUR PERSONALITY

It’s the one thing that cannot be duplicated or

manufactured.People buy your

products, solicit your services, read your

blogs, subscribe to your newsletters because they

are getting YOU! A playful logo/avatar helps

to show off what is unmistakably YOU.

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LOGO AND AVATARS For that Personal touch

A good avatar should not only capture your

likeness, but your company’s core concept

as well.

I take pride in doing both, and work with you tirelessly until you are

satisfied.I have over twenty years experience in the art of

caricature/portrait drawing.

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LOGO AND AVATARS For that Personal touch

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LOGO AND AVATARS For that Personal touch

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Logo/Avatar “facelifts”Maybe you don’t need a new logo created, but just a facelift

on your existing one. We can do that for you too. Our artist is an experienced character designer with a skilled hand that is able to mimic just about any existing style, within

reason of course!This client wanted us to draw his existing logo character in

more some engaging positions. We were glad to comply.

These logo recreations were done for Loadsniffer.com

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Maybe you’d like to “hire” a celebrity!?Maybe you don’t want YOUR image to appear in your promotional advertizing,

maybe you want to “borrow a celebrity! We enable you to do that at a fraction of the cost! As a trained caricature artist, drawing likenesses of famous people, whether they be Wine TV’s Social Medial Mogul, Gary Vanderchuck, or Former Gov Arnold Schwartzenegger, we’ve got you covered!

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These Concept Drawings were commissioned by BET Video show, “106 & PARK, as part of a promotional

champagne spot for the WOLVERINE Movie starring actor, Hugh Jackman. In the spot, Jackman narrates how Wolverine would handle these fictional hip hop

characters, of Lil’ Wanye,, Kanye West, Ciara and Puffy

Maybe you’d like to “hire” a celebrity!?

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If you are a filmmaker, or storyteller, you need

characters to populate your universe. You need characters who are

interesting and engaging enough so that your

audience can pay attention to your storyline and content. We work closely with you to develop characters that are

memorable!

Character Design for Animation and sequential art

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EDITORIAL ILLUSTRATIONIf You are politically astute,

but artistically deficient, no need to worry, I can

easily illustrate your editorial copy.

As an editorial artist for The Award Winning,

THE WAVE NEWSPAPER in Far Rockaway, NYC,

I am accustomed to meeting deadlines, and

drawing humorously with pin point accuracy.

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Lets face it, people HATE to be follow rules, and be told what to

do. And yet, in order for a company to run smoothly, rules must be enforced. Cartoons and Caricatures can be used in your

public service messages and Employee training manuals to

humorously get your point across in a non confrontational way.

You can choose from some of our premade materials like those

featured here, or work our artist to customize your own.

Public Service Messages & Training Manuals

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PowerPoint PresentationFor Serious Fun.

PowerPoint Presentations are serious matters.Which is why from time to time you should interject some fun.

Instead of using the same boring clip art, wake your audience up with a

customized cartoon or caricature. Audiences remember presentations that are engaging and

enjoyable. That translates into more retention of your information, rather than excessive clockwatching.

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Cartoons/Caricatures can be used in your offline advertising in your flyers, postcards, and posters for limited time events. Why use standard clip art

when you can PERSONALIZE your message?

PROMOTIONAL ADVERTISING

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DOOR BUSTER

Saturday , June 16Doors open at 5AM!

DON’T MISS OUR ANNUAL

You can use clip art for SOME things, but there are those times when you want to hit your customers over

the head with a sledgehammer, (metaphorically speaking) A customized cartoon like this one will

definitely not be ignored!

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HAPPY HOLIDAYS!

From all of us to all of you,!

Company Greeting CardsCartoons/caricature can easily be used to create

personalized greeting card illustration to send to your clients and employees it add a personal touch!

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GIFT CARICATURE Employee/Client Recognition

Cartoons/caricature is a unique way to reward clients and employees by giving a personalized gift they can hang on their

wall, or use in their promotional materials.

Pictures can be customized to portray a

person’s hobby, their “tagline”, and of course, their company affiliation

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LIVE PARTY CARICATURE!Why not make yourself and your employees into individual

cartoons of themselves? As one of NYC’s most sought after party artists I have drawn at thousands of

corporate events, tradeshows, Fundraisers and meetups.Live drawing is a cost effective form of entertainment that

can also be used as a way to promote your business! Simply preprint your company’s info on each sheet and you have an advertisement that they will keep forever!

www.subwaysurfer.blogspot.com347 424 5349

[email protected]

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This is why I don’t rush the process. After all, this is YOUR business, and you want

things to look as perfect as possible.

CONCEPT CARTOONINGTakes Time and Patience. I realize that.

I communicate with you every step of the way, until the job is done exactly the way you want. I also give you my

solutions if a concept you are envisioning doesn’t work.

I don’t want you to just be “satisfied” with my service. I

want you to be AMAZED.

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Video,MP3,& CD CoversSmart musicians like Aussie Vocal Coach, Ian Castle,

realize the power in using caricature/cartooningin their promotional advertising for their information products.

“In today's very competitive world of online business you need to

stand out from the crowd. You need a brand and image that is

instantly recognizable and will set you apart from your

competition. I wanted a brand image that would show my

personality and represent who I am as a person, a performer and

a business person”IAN CASTLE

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Video,MP3,& CD Covers

“I was after an image that would portray class, personality and a touch of humor and he delivered it and more.

Elgin's design has been a huge part of my "online image" and has helped me build a large online audience and a

very marketable brand.”

IAN CASTLEInternational Vocal Coach

http://www.aussievocalcoach.com/

“ Elgin was able design a caricature of myself that I

have used for online marketing, avatar pictures

for my youtube and facebook profiles, ebookcovers, video and audio

courses and the main header image for my

website”

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Youtube AnimationNo need to even talk about the phenomenon that youtube has

become. Having a video on youtube increases your visibility exponentially. International Vocal Coach and performer, Erik

Dillard, noticed a marked increased in his viewership when he used caricature/cartoons in his animation/video projects.

‘When I was hoping for a new look for my web series “The Erik Dillard Vocal Clinic”, I had no idea I would encounter such an amazing artist, mind and creator like Elgin SubwaySurferBolling. The nature of my business is in the field of Vocal Training. Elgin immediately vibed with my vision and took my show from being entertaining to being spectacular.

http://www.youtube.com/user/lloyd614

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Interactive Animation

I love the attention to detail that Elgin shows in all of his illustrations. He’s done several caricatures for me including NickiMinaj, Drake and Jennifer Hudson. His ability to make his clients

happy is something that often lacks in today’s market.

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Youtube AnimationSo many artists are only concerned with their own creativity. Elgin defies this by having the ability to listen and perfect ideas and concepts that he is given. I would recommend him to anyone that is looking to give his or her company a facelift. He is very open-minded and insightful! All that work with him will be greatly impressed!!!

ERIK DILLARD

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Just One More Thing Before You Go…

This shouldn’t HAVE to be said, but no part , line, sketch, or pixel you’ve just seen can be duplicated, copied, reproduced, repackaged, or regurgitated, or outright stolen without the written consent of the artist,. creator Elgin Subwaysurfer Bolling. These images are the property of the artist, and many have been purchased by my clients!

READ

[email protected] me and tell me what you think! And by all

means, HIRE ME!

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THANK YOU FOR YOUR TIME AND ATTENTION!

Thank you so much for taking the time to read this ebook.

I hope that you found the information useful, and look forward to working with you to sell your products, or celebrate your success. Believe it or not , we haven't

even scratched the surface of the OTHER possibilities that exist for using cartoons/caricatures to promote

your business!But if you want to find out more, I invite you to email me

personally at [email protected]. Include in the subject line, TELL ME MORE! And that’s just what I

will do!


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