Transcript
Page 1: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

YouTube ToolsAnnotations &

Playlists

LERN Conference Washington DC 2012

Joelle Norwood YouTube Tools 2012

Page 2: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

YouTube Factoids

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Joelle Norwood YouTube Tools 2012

Page 3: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Good News About YouTube

• YouTube has 490 million users worldwide (unique visitors per month)

• It generates an estimated 92 billion page views each month.

• 2nd Largest Search Engine after Google.

Joelle Norwood YouTube Tools 2012

Page 4: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Bad News About Youtube

•The Same AS Good News

Joelle Norwood YouTube Tools 2012

Page 5: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Joelle Norwood YouTube Tools 2012

• More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60 years

Page 6: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

What Is A YouTube Annotation?

•Interactive elements that can be added to your video after you upload it.

•Six different types of annotations.

• You are in control of when they appear on-screen and for how long they stay up.

Joelle Norwood YouTube Tools 2012

Page 7: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Why use Annotations ?

•Links to Another Video

•Links to a Playlist

•Keeps your Audience Engaged

•Organizes your Videos

Joelle Norwood YouTube Tools 2012

Page 8: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

YouTube Tools

Joelle Norwood YouTube Tools 2012

Page 9: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Examples of

Annotations

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Your YouTube Channel

•Think Like a Producer

•Your Channel is Your Network

•One Network Many Shows

•Organize Your Videos and Hold On To Your Audience

Joelle Norwood YouTube Tools 2012

Page 11: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Joelle Norwood YouTube Tools 2012

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Who’s on YouTube ?Videos

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How To Create a Playlist

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Results

•Increases Viewership and Time Spent on Your YouTube Channel

•Organized Playlist

•Enriched Viewer Experience

•Better for Google Search Results

Joelle Norwood YouTube Tools 2012

Page 15: How to Use Annotations and Playlists on YouTube  Lern Conference 2012  Washington DC Joelle Norwood

Stay In Touch

Joelle Norwood YouTube Tools 2012

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Joelle Norwood

Joelle Norwood YouTube Tools 2012