Download ppt - How to Target Your Audience on YouTube Lern Conference 2012 Washington DC Joelle Norwood

Target Your Audience

Target Your Audience

•DO You Know YOUR AUDIENCE ?

Joelle Norwood YouTube Tools 2012


QuickTime™ and aH.264 decompressor

are needed to see this picture.

Keyword Tips

Keyword Tips

• Use YouTube’s Keyword Research Tool. It will give you good suggestions for related queries. • The obvious keywords to you are not obvious to your potential audience. • Ask what problem you provide a solution for…and bid on keywords that allow your videos to join the conversation in a searcher’s mind. • No offense, but people don’t necessarily know who YOU are. They are asking WIIFM?


Your Title Title Tactic: Get primary keywords in

your title. Balance between talking to search engines and piquing interest.

Don’t repeat words either—it won’t help you.


Video DescriptionVideo Description Tactic:The more words

you include in your description, the higher your chances of being discovered by searchers (5,000 characters max). Get your top keyword / keyword phrase in 3-4 times. But make it look natural with variations that users might search to find your video.


Add Annotations

Add Annotations For special call-outs and to put emphasis on your call to action. (Use these to link to other videos in a series or that you think your audience will like; Keep them on your channel and tempt them to watch more of your content.)


Make Playlist REPEAT

Joelle Norwood YouTube Tools 2012 Joelle Norwood YouTube Tools 2012

Add Video To Landing Page

•Add Video To Landing Page


Keywords are Key


QuickTime™ and aH.264 decompressor


Check Your Results


Add Keywords That Were Used

To Find Your Videos.

Rinse and Repeat •Add Captions & Interactive

transcripts

•


Have Fun

QuickTime™ and a decompressor

