Key statistics: why you need to be online
Design: don’t look like everyone else
How to connect with visitors: and beat the
competition
Key features: to drive traffic to your site and get
engagement
1,400,000 in 2011
So how do consumers choose
a financial advisor from this
large pool of candidates?
% OF PEOPLE WHO
SKIP TV ADS
% OF DIRECT MAIL NEVER
OPENED
86 44
Source: The Guardian, August 2010, TSEA.ORG, March 2009, & EPA.GOV, November 2010
# OF US CITIZENS
300,000,000 200,000,000
# OF US CITIZENS ON THE
“DO NOT CALL” LIST
Source: FTC, July 2010
How do people find what
they’re looking for?
86% of consumers research
online before making a
buying decision
• Where purchase decisions are made (% of Shoppers)
Source: Symphony IRI Economic Update, August 2010
in 2010 approximately
85% of people made
their buying decisions before going to the store. This is a major shift…
How quickly do visitors form an impression of a web site?
seconds
A website first impression is a lot like when you’re interviewing someone for a job.
So how do you win online?
• A poorly designed site can result in a
very high bounce rates of 70% - 90%
• Bounce rate = people leaving your site from the
same page they arrived at
• Your website represent who you are and what you offer.
When people see it for the first time they’re thinking:
– Is this site credible?
– Is it trustworthy?
– Is this a professional company?
– Is this company stable?
– Does this site make me feel welcome?
– Am I in the right place?
A websites design is the first indicator of quality…
Proper use of Color:
you don’t need to make
everything jump out
Animation: avoid anything
unnecessary. Use it to highlight key
messages
Avoid Clutter: Having a less on
a page allows people to find what they’re looking for.
Make it easy: Visitors can
quickly find what they’re looking
for
“Photos of real people out-
performed the stock
photos by 95%.”
Why? Because stock images tend to be irrelevant. Resist the
temptation to use photos of fake smiling business people!
A websites design is the first indicator of quality…
Typography: Make sure your fonts are easy to
read. Number one mistake is small grey font.
Layout: Create a clear
navigation
Imagery: Use the right
images
• Flash and Animation can grab someone’s attention but it can also distract people from staying on your
site.
• Also, if someone is viewing your site on a mobile device (like an iPhone or iPad) they will see the error
screen
• Be very careful of using templates, you don’t want to look
like everyone else.
• You should select a framework that is targeted towards your
end users and supports your brand
• Provide valuable content that your target audience will want. Then
getting visitors to fill out a form to access this information.
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning
• Will I outlive my Assets? • Can I afford to Retire? • Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
Wealthy Doctor Guide: Ten Financial Planning Strategies Every Physician Needs to Know A step by step guide for powerful financial planning
• Will I outlive my Assets? • Can I afford to Retire? • Can I maintain My Standard Of Living?
Wealthy Doctor Financial Planning Guide A step by step guide for powerful financial planning
Description Cover of e-book Form
Results:
• A prospective client gets a great piece
of information. You’re already built a
good relationship and credibility.
• You get a great lead emailed to you
Are You Ready for Retirement? A step by step guide to retirement planning:
• Will I outlive my Assets? • Can I afford to Retire? • Can I maintain My Standard Of Living?
Ten Valuable Tips to Retirement Planning
A step by step guide for powerful financial planning
Are you interested in creating your own great content?
•Thumb friendly
•Large text
•Big calls to action
40% of mobile users use internet in bathroom - Nielsen
Events can be a great way to
help enhance relationships
with current clients, position
yourself in front of qualified
prospects, and build
important mutually
beneficial relationships with
Centers of Influence (COIs)
Do you ever do any writing?
Or provide free advice tips
One of the best ways to
build credibility (especially
online, is to provide high
quality free advice).
A blog allows you to post
advice, tips and information
whenever you want on your
website.
• 61% of the advisors using
LinkedIn acquired a client
• 47% of the advisors using a
blog acquired a client
• 40% of the advisors using
Twitter acquired a client
• 35% of the advisors using
Facebook acquired a client
Already have a website?
We’ll provide a review of your
existing website and tell you how to
get more visitors, look more
credible, engage more clients.
Personalized Website Review
Don’t have a website free trial here
Don’t have a website?
Learn how to build an effective site.
and see you in AdvisorWebsites.com