It’s Electric! Spark Engagement with Virtual Participation
Presented by: Jeff Love and Meg Savin, FirstGiving Account Managers
How this webinar works
• A link to the slides and a recording will be sent after the webinar
• If you’d like to ask a question during the webinar, you can type it in the box on the right side of your screen
• Tweet about this webinar using the hashtag #fgwebinar
Who is FirstGiving
Online Fundraising Solutions
Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations
Jeff Love FirstGiving
Account Manager
Meg Savin FirstGiving
Account Manager
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• What is virtual participation?
• Why and when would you use virtual participation?
• How do you set this up on FirstGiving?
• How do you keep your virtual participants engaged?
• Where are the pitfalls?
Questions we will answer in this webinar
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How can you creatively involve more participants in your event?
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Make them Virtual!
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“Why?”, you may ask…
• Feel apart of the event
• Deeper sense of engagement
• Ownership of fundraising through custom fundraising pages
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Participate in event activity locally
Photo courtesy of: Charles Miles @FirstGiving #fgwebinars
Or…throw a party!
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When?
• Geographic spread of supporters • Event is taking place during a traditionally
busy time of year
• Logistical barriers to create a live event
• Always good idea as an additional option!
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Steps for Students 2012
• 549 virtual participants “Hit Snooze for Students”
• $5700 raised through fundraising pages
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Who is your Virtual Participant? Important questions to determine who your Virtual Participants are: • What additional value do they bring to your event? • Does their location impede them from participating? • Can they not make it the day of the event? • Do they not meet age requirements of your event?
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Things to consider for your Virtual Participants
Your participants are part of an experience by participating in your event, make sure your Virtual Participants feel the same way! • Will you provide swag to Virtual Participants? • Encourage them to participate in their own way. • Will they have fundraising minimums? • Use discount codes for registration – don’t
charge them, encourage them to participate in any way shape or form!
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Don’t Forget them! Your Virtual Participants are every bit as valuable to your success as your other participants, make sure they feel the love! • Keep them on the same timeline
as your actual participants.
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Reach out and support them
Facebook – Provide them with sample posts
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Tweet at them! Twitter – Provide them with tweeted event
updates they can easily Re-Tweet
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Blog about it!
Blogs – Keep them interested in your event by mentioning them on your blog and website • Include them in email blasts, event
leaderboards, etc.
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Have any questions?
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Ready for Virtual Participation?
FirstGiving Fundraising Bootcamp
Interested in jump starting your online fundraising? Email: [email protected] to sign up!
Include: • Your organization name • Whether or not you have a
FirstGiving nonprofit account • You upcoming event type & date (if applicable)
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Facebook: facebook.com/firstgiving Twitter: @FirstGiving
Online Fundraising blog: http://blog.firstgiving.com
Connect with us in our Social Community!
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Interested in learning more about FirstGiving?
Contact: Chris Collins (Eastern Territory) Email: [email protected]
Telephone: 617-542-0010 x. 4
Contact: Laura Reino (Western Territory) Email: [email protected]
Telephone: 505-508-5635
Thank you!
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