Simple tips to ROCK your Facebook page
Milena Regosoutandaboutmarketing.com
Little known fact about me: Always wanted to
own a floral shop.
Facebook users are uploading 300 million photos to Facebook
per day, up 20% from earlier this year
Source: Amy Porterfield
In addition, 2.5 billion content items are shared each day and Facebook users generate 2.7
billion likes a day.
Source: Amy Porterfield
Facebook reach is tremendous, with over 1 billion users to date. 1
in 7 people in the world has a Facebook profile or page right now.
Source: Amy Porterfield
“92% of industry professionals report that they have acquired a
customer from Facebook” - OpenForum, 2012
Source: Amy Porterfield
70% of local
businesses use
Facebook.Source: Jeff Bullas.com
For your customers who like your brand on
60% are more likely to
recommendSource: Chadwick Martin Bailey, Mar 2011
For your customers who
like your brand on
51% are more likely to buy from
you
Source: Chadwick Martin Bailey, Mar 2011
Simple tips to rock your Facebook page
• Establish a good foundation - optimize your design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page
Brand your Facebook page
Be aware of the timeline restrictions
Price or purchase information, such as "40% off," "Download it at our website," or "Free Sunglasses All Summer Long."
Source: Facebook.com
Contact information, such as web address, email, mailing address or other information intended for your Page's About section.
Source: Facebook.com
References to user interface elements, such as Like or Share, or other Facebook site features.
Source: Facebook.com
Calls to action, such as "Get it now" or "Tell your friends."
Source: Facebook.com
Change your photo to reflect the season
Use one single image to light up your page
Use one single image to light up your page
Showcase different products
Extend your brand
Showcase your products in a colorful way
Get creative with visuals
Fan of the week/month
Run a Special Promotion
But don’t break the rules
Profile image - clever use of logoSize: 180 x 180 pixels
Make sure it’s still visible at XX x XX pixels
SEO & Web Traffic Hot SpotThe About Section
Use Facebook Apps Wisely
7 ways to quickly grow your Facebook fan base
• Brand your timeline image and your profile pic
• Fill out your details on your page, include your website address
• Secure your custom Facebook URL
• Link your Facebook profile to your Facebook page
• Add a like box on your website
• Post 2-5 times/day
• Grow your base to at least 1,000 fans
The average company saw 185% increase in traffic after
crossing 1,000 Facebook fans.
Source: Hubspot 2012
1,000 fans and beyond
• Organic growth
• Facebook ads
• Contests and special offers
Gather Fans Feedback
Crunch Fitness contest to give fans creativity to submit their own class idea. Winning class was implemented in the gym.
• 1,116 visits
• 55 entries
• 4.93% entry rate
Increase your fan base & email database
• 2,906 views
• 264 invites
• 663 shares
• 3,151 entries
Source: ExactTarget
Exclusive Facebook Offers
• $25 gift card with purchase of a season pass
• ROI: 337%
$300 budget
58 new gym members
156 new likes
ROI: 2,616%
Exclusive Facebook Offers
Best Practices for Maximum Engagement
• Post every day. Consistently. 2-5 times/day. 1 post a day isn’t enough.
• Post images, videos, quick tips, links and questions.
• Keep post updates to less than 80 characters!! (27% higher engagement rate, Source: Buddy Media)
• Post in the morning/ after business hours/weekends. Stagger posts throughout the day for maximum exposure.
• Include a call to action in your posts - Share, Like, Comment.
• Keep to 80/20 rule on promotion (only 20% promotion in your Facebook posts). Keep it fun.
• Educational
• Informational
• Entertaining
• News worthy
• Not self promoting
Engaging content is:
Focus on
your fans
Photos and Video= generate up to 200% engagement
Photos on Facebook generate 53% more likes than the average post (Hubspot 2012)
The Power of Facebook ads• Laser targeted ads
• demographics - age, gender
• geographics - 10-25 miles within your location
• interests - recently engaged
• age
• Promoted posts - increase your reach to fans and friends of fans
• Sponsored stories
• Affordable - cost per click
Use Facebook Insights
Use Facebook InsightsFan Demographics
Use Facebook InsightsPeople Who You Reach
Use Facebook InsightsPeople Talking About Your Page
Simple tips to rock your Facebook page
• Establish a good foundation - optimize your design
• Quickly grow qualified fan base
• Create massive and ongoing engagement
• Monetize your Facebook page
For more practical DYI resources and tutorials
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Milena Regosoutandaboutmarketing.com