Pitch Prep.
@MackKolarich, Mar 2014World Bank Innovation Challenge
Criteria• Representative of the portfolio of
winning proposals
• Clear potential for scale
• Great story, great presenter
• Regional spread (if possible)
Pitch h
acks
.
“We are x for y by doing z.”
15 second elevator.
Great opening sentence.
“How is your plan equivalent to the scope of the problem?”
Know your audience.(no jargon!)
Play your strengths
Why your team? Why are you so passionate? What unique skills or insights do you have?
How can you execute?
Pitch formats
15 Second 1 Minute 3 Minute 4 Minute
High Concept
Capture interest
No jargon
Notable Traction
Think bullet points
No jargon
Problem
Experiments
Traction
No jargon
Wait for it...
ProblemWhat’s the problem? How big is it?
Know your audience.
Time: 45s
HypothesisWhat’s your unique insight?
Data from past pilots?
Time: 60s
Get real.How will you experiment? How will you collect data?
How will you iterate? “X in 1 mo. Y in 3 mo. Learn Z in 6 mo”
Time: 75s
Scale
What’s your scaling strategy beyond $100k?How will you maximize your impact?
What’s the grand vision?
Time: 60s
The problem.
Your hypothesis.
Your experiments.
Scaling. Iterating. The future.
45s
60s
75s
60s
The Flow
Images | Emotion | Passion | Simplicity