Download pdf - How to Optimize Your Business for Local Search

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How to Optimize Your Business for Local SearchA Business Owners WorkshopClient Examples

Visits in 2011 increased from 4k to 20k in 2012

Keyword Rankingsbodyquestpersonaltraining.com

Out of 291 keywords:

05-20-13 Number of keywords on 1st page 0


TODAY Number of keywords on 1st page 102

Keyword Rankingsbluegrassexecutivetransportation.com

Out of 355 keywords:

05-27-13 Number of keywords on 1stpage 2

07-31-13 Number of keywords on 1stpage 56


TODAY Number of keywords on 1st page 149 What is SEO?

Search Engine Optimization Definition of SEOSEO is the active practice of optimizing a website by improving internal and external aspects in order to increase the amount of visitors the site receives from search engines.

In general, the higher a site appears in the search results, the more visitors it will receive from the search engines users.

(Storefront Equivalent)

Your online location is the most important factor in obtaining new customers for your business today

Why is online marketing & SEO important?92%of all consumers searching for local services or products start by looking online58% of businesses dont have a website

but those who are online grow 40% fasterOutbound Marketing

Inbound Marketing

95%of people dont go past the 1st page of search results

RememberSEO LastsInvestment vs. Expense

Last WeekThis WeekCompare to Magazine Ads:

Definition of InvestmentTo commit money in order to GAIN a financial return.

# of searches for industryIndustrySearches Per MonthPotential Website VisitsPotential Website Visitsauto shop14,200284710pools43,2008642,160plumbers35,6007121,780financial planner13,000260650electrician10,000200500windows12,600252630landscaping19,800396990jeweler24,8004961,240roofer36,4007281,820dentist31,5006301,575car detailing14,600292730painters9,000180450hvac27,2005441,360chiropractor41,2008242,060flooring16,600332830

LTV ROI = 2,806%Cost per month Local Magazine1/12 Page - $550 (2 1/4 x 2 1/4) 1/6 Page - $815 (2 1/4 x 4 7/8)1/3 Page - $1,530 (4 3/4 x 4 7/8) 1/2 Page - $2,195 (4 3/4 x 7 3/8)2/3 Page - $2,820 (4 3/4 x 10)Full Page - $3,675 (7 1/4 x 10)

Local Magazine Rates

Link Authority & Quality(Low Trust)(Quality Trust)

Google Keyword Planner

Ex: Louisville Auto Insurance, KY, Home, Life, Health Meta Tag Tool http://www.seomofo.com/snippet-optimizer.html

Google LocalOnly 10% of local businesses in the US have claimed their Google Places listing.

By claiming your listing, youre instantly beating 90% of the competition.

http://www.google.com/business

Dashboard

Dont forget to NAP!

Business Name, Address, Phone Number

1. Proper category associations

http://blumenthals.com/Google_LBC_Categories

2. Physical Address in City of search 3. Consistency of structured citationsA citation is any web-based mention of your company's partial or complete name, address, and phone number (NAP).

A "structured citation" refers to a listing of your business in an online local business directory such as YP.com, Yelp, etc. Definition of Citation

http://www.yext.comhttps://moz.com/local/search

4. Quality/Authority of structured citationshttp://moz.com/learn/local/citations-by-category

http://moz.com/learn/local/citations-by-city 5. HTML NAP matching place page NAP

6. Quantity of structured citations

7. Domain Authority of website 8. Individually owner-verified local plus page

9. City, State in Places Landing Page title

10. Proximity of address to centroid 11. Quality/authority of inbound links to domain

12. Quantity of native Google+ Local reviews (w/text)

13. Product/service keyword in business title 14. Quantity of citations from locally relevant domains

15. Proximity of physical location to the point of search

16. Quantity of citations from industry-relevant domains

17. Local area code on Google local page

18. City, state in all website title tags

19. Quantity of third-party traditional reviews

http://www.claudereynoldsinsurance.com/content/st-matthews-louisville-ky.aspx20. Page authority of Places landing page URL

88% of consumers say they trust online reviews as much as personal recommendations

72% of consumers will take action after reading a positive review

Leave A Review

Review Funnel Strategy

Mobile search drives valuable outcomes for businesses

of mobile searches result in a store visit, call or purchase

Mobile search is always on

Not responsive

responsive

Testimonials & reviewsBrands and associations

63% of customers have already done research before contacting a business

Questions??