HOW TO NEVER RUN OUT

OF GREAT IDEAS DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

HOW YOU SEE YOUR CONTENT

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HOW THEY SEE YOUR CONTENT

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ROUGHLY 7.3M POSTS PER DAY

YOU = 1 DROP IN 237 BUCKETS

CONTENT IS A PARODY OF ITSELF

SAVE THE BEST

FOR FIRST

DELAYING KILLS PASSION

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INVEST EARLY & EARN INTEREST

SHATTER ILLUSIONS OF GENIUS

HOW WE THINK IDEAS WORK

WHAT WE FEAR WILL HAPPEN

BUILD A

MUSE

THIS IS CONTENT MARKETING

THERE IS DATA EVERYWHERE

NO, REALLY… EVERYWHERE

CREATE A NEW PERSPECTIVE

DON’T WAIT FOR INSPIRATION

BECOME AN

EXPERT

BEFORE MOZCAST WAS BARRY

“I always took a human approach to watching the forums, seeing the complaints and then using my own judgment to determine if it was a large algorithmic change…”

CAN’T CODE? TRY READING

PICK A NICHE AND EXCEL

GIVE OUT YOUR EXPERTISE…

...AND DATA WILL COME TO YOU

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HARNESS A

SYSTEM

130 BLENDER VIDEOS

…AND EACH ONE UNIQUE

379 WHITEBOARD FRIDAYS

365 DAYS, 536 RECIPES

…AND ONE MOVIE DEAL

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2,636 DINOSAUR COMICS

…AND JUST ONE TEMPLATE

124 “VISUAL WORKOUTS”

5 LOGOS, AND COUNTING

REPEATABLE

REPETITIVE

FLEX YOUR

BRAINS

START SMALL (TRY CAPTIONS)

“Even for Ming, that’s a LOT of weed.”

MAKE A GAME OUT OF IT

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materialPlane.com

LEARN TO TELL STORIES

DABBLE IN FLASH FICTION

WHY NOT WRITE A NOVEL?

WRITERS

WRITE

WRITERS

WRITE

CREATORS

CREATE

THEY’RE COMING FOR OUR LUNCH

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…AND THEY WON’T ORDER SALAD

IT’S TIME TO RAISE THE BAR

p e t e r @ m o z . c o m • @ d r _ p e t e THANKS FOR WATCHING!