Download pdf - How to market Plone the Web2.0 way

mrtopf.dehttp://comlounge.net

Marketing for Plonethe Web2.0 way

Christian Scholz, COM.loungehttp://comlounge.net

Plone & Second Life Consulting

http://mrtopf.de/connect

http://comlounge.net






marketsreaching outconversationCO

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marketsa brief history of







back in the days....



mass distribution marketing model

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BRANDnew marketing model

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http://cluetrain.com

„Markets areconversations“









reaching outconcepts for







I <3 Plone







community in a closed loop

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community in a closed loop

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we need to reach out

JS

OpenSource

Python





GROW YOUR

COMMUNITY







GROW YOUR

COMMUNITY







GROW YOUR

COMMUNITY

create high quality contentCREATE







GROW YOUR

COMMUNITY


mix your topics!MIX







GROW YOUR

COMMUNITY


mix your topics!MIX

advertise yourselfSPREAD







GROW YOUR

COMMUNITY


mix your topics!MIX

advertise yourselfSPREAD

address different audiencesCONNECT







avoid pitfalls







avoid pitfalls













conversationtools for







BLOGScomments technorati.comtrackbacks RSS








http://www.openplans.org/projects/ploneweb20









Podcast







Podcastconvert your blog to a podcast:http://feedburner.com







VideoBlogTutorials: http://freevlog.orgHosting: http://youtube.com or http://blip.tv





http://youtube.com

http://youtube.com

http://blip.tv

http://blip.tv



SOCIALNET

WORKS







SOCIALNET

WORKS







SOCIALNET

WORKS

twitter.comjaiku.compownce.comfacebook.comdel.icio.ussecondlife.comxing.comlinkedin.comlast.fmmyspace.comflickr.comyoutube.com







twitter.comtwittervision.com





















http://twitter.com/plone









facebook.com







Second Life







Second Life







offlineUnconferences / Conferences Barcamp (http://barcamp.org)

Web Monday





http://barcamp.org

http://barcamp.org










conclusion








conclusionEverybody counts!









Everybody can help!









Everybody can help!Grow your own community









Everybody can help!Grow your own community

Create Conversations!








questionstime for






