Transcript
Page 1: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

Nokia Webinar | October, 2012

from Free Apps on the Nokia Store?

How to Make Money

Itay Gadot, VP Marketing | @itay_gadot

Page 2: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

So, what do developers really want

Page 3: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

Page 4: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

inneractive’s mission

Helping developers maximize revenues from their free apps.

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Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

Something More About Us

Founded in 2007 Cross-platform App Monetization Exchange Offices in the US, UK and Israel

57 dedicated employees

NOKIA’s preferred ad provider 5 coffee machines

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Premium Publishers We Work With

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80% of Top Nokia Publishers are Powered by inneractive

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Why Free Makes More Money? With more than 90% of the 13 million Nokia daily app downloads being free, in-app advertising is the best way for developers to make big money from their apps.

Page 9: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

The Money is in Free

The only product in the world that you can offer for

free and makes more money than the paid version.

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Free Apps Generate More Monthly Revenues Your app can make tens of thousands of $$$

each month

$-

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

1stmonth

2ndmonth

3rdmonth

4thmonth

5thmonth

6thmonth

7thmonth

8thmonth

9thmonth

10thmonth

$-

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

1stmonth

2ndmonth

3rdmonth

4thmonth

5thmonth

6thmonth

7thmonth

8thmonth

9thmonth

10thmonthArcade and Action Brain and Puzzles

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Market Terminology

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Terminology Ad-Request – represents a “call” from an application to the exchange server for a potential ad. Impression – represents a single display of an advert to a user Fill Rate – representing the % of monetized inventory from total available inventory. eCPM – Effective Cost per 1 Thousand Impressions. Display – a monetization channel consisting of standard display banners. Interstitial – a monetization format presenting a “full screen” ad on app load or between game

play/stages. Rich Media – a format of advertising that breaks beyond the borders of the banner. Video – a format of advertising presenting a short video advertisment (usually as interstitial or a

part of Rich Media).

Page 13: How to make money with free apps, with inneractive

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Terminology // Continued "RTB" - Real Time Bidding – reflects a method for demand partners to place a “bid” for an ad-request. Publisher Control – the ability for publishers to control which demand partners / advertising

formats and verticals are used on their application inventory. Auto-Pilot – refers to a method where optimization is done automatically for the mobile in-app

inventory based on various KPI metrics.

Page 14: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

The Evolution of Free App Monetization

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Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

In the Beginning, Ad Networks Roamed the Earth

Utilize external ad server to service campaigns on publishers inventory

Advertisers Publisher Ad Network

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Ad Networks Challenges Can’t monetize globally with a single ad provider

No resources to work with multiple networks

Identifying and registering with local networks and

agencies

Low fill rate

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Then, Mediation Platforms Arrived

A management layer that enables publishers to manage direct relations with multiple ad networks

Advertisers Ad Network

Ad Network

Ad Network

Mediation Platform Publisher

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Mediation Platform Challenges Publishers still need to manage relations with ad networks

Manually manage allocation of traffic to each ad network

Billing ad networks

Long process of adding new ad networks

Page 19: How to make money with free apps, with inneractive

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… Behold, the Rise of the Monetization Exchange A central mobile ad placement marketplace that connects advertisers with publishers. The majority of exchanges work on RTB and integrate with many ad and monetization providers

Ad Network Advertisers Publisher

Ad Network

Ad Network

Exchange

Page 20: How to make money with free apps, with inneractive

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In the beginning…

A Developer Created an App

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“I can do display advertising!”, So he said…

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Display

He started with one. Then he tried a couple more…

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Rich Media Display

They told him: “Rich-media is the future.”

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Rich Media Display In-App

Search Virtual

Currency Hyper Local

Eventually, they all called him…

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Mobile Monetization Global Landscape

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Developer Monetization Issues

Can’t monetize globally with a single ad provider

No resources to work with multiple networks

Identifying and registering with local networks and agencies is a challenge

1.

2. 3.

120 Ad Providers

+

Page 27: How to make money with free apps, with inneractive

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inneractive Global Inventory

NORTH AMERICA 3%

17% SOUTH AMERICA

1% OCEANIA

3% AFRICA

21% EUROPE

22% EURASIA

25% ASIA PACIFIC

* Percentage of Global Ad requests

Page 28: How to make money with free apps, with inneractive

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Super Auction

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RTB

Bid $$

Bid $$

Bid $$

Display, Rich Media, Video

$ eCPM

$ eCPM

$ eCPM $ eCPM

$ eCPM

$ eCPM

$ eCPM

$ eCPM

$ eCPM

Highest eCPM

Highest Yield to the

developer

Easy to Add Local Ad Networks

Page 29: How to make money with free apps, with inneractive

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Cross Platform Easy Integration

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

1. Robust cross-platform SDK’s

2. Fast integration

3. 120+ ad networks and agencies

120+ Ad Providers

Page 30: How to make money with free apps, with inneractive

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Ad Placement Strategy – Do’s and Don’ts

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Ask us for the complete Ad Placement Strategy guide

Page 31: How to make money with free apps, with inneractive

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So, how simple is it

Page 32: How to make money with free apps, with inneractive

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30 Seconds to Sign Up and Download our Ad SDK

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Page 33: How to make money with free apps, with inneractive

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Quickly Integrate the Ad SDK

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IADView.displayInterstitialAd(InneractiveSampleMidlet.instance,InneractiveSampleMidlet.instance);

Page 34: How to make money with free apps, with inneractive

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One SDK To Rule Them All

RTB Display Rich Media

Virtual Currency

Hyper Local

ONE SDK

Global Coverage | eCPM | Fill Rate | Resolution | Discovery | Integration | Signing| ORMMA | MRAID | Analytics | QA | SDKs | Local Targeting | OS

Page 35: How to make money with free apps, with inneractive

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And Start Making Money…

Developers Are Making 5 Digits Monthly Revenues $$,$$$

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Let’s Start Making Money… Free registration www.inner-active.com Monetization Global Landscape www.inner-active.com/landscape.html Follow us on Twitter @inneractive

Page 37: How to make money with free apps, with inneractive

Copyright © 2012 inneractive. www.inner-active.com All Right Reserved

THANK YOU Itay Gadot, VP Marketing | @itay_gadot