How to make an Effective Print Ad
Flyers
How long does someone look at a flyer for??
Two second rule
• On average, people look at a print ad for no more than two seconds
• Your ads have to become “two-second hookers.”
• It takes something special to make your ad cut through—to stop people scanning and pay attention.
• High impact visuals are often the key.
What Makes a Successful Print Ad?
• Ads with large photos or illustrations of merchandise get higher readership than ads with small illustrations or no art.
• Readers want to see the merchandise - compare it with similar merchandise
- want to recognize it in a store
• Make your photograph or illustration at least half your ad whenever possible.
• Most people skim ads in a sort of reversed "S".
• Start at the left top margin, and work down to the right bottom margin.
• High impact areas different in various languages
• Avoid headlines set in all capital letters.
• Why?