THIS IS RASTELLI, THE BEST JUGGLER WHO EVER LIVED.
HE IS CONSIDERED TO BE ENRICO CARUSO OF JUGGLING,
GRANDMASTER.
BUT THE BASIS OF HIS SUCCESS WAS
JUST THE PROCESS OFROTATING 3 THINGS
UP IN THE AIR.
ADVERTISERS ARE AFRAID OF INTERNET MARKETING.
IT SEEMS TO BE TOO COMPLEX.
BUT IN THE BASIS, IT IS JUST THE PROCESS OF
KEEPING 3 THINGS UP IN THE AIR.
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23
HOW DO ETARGET CLIENTS KEEP SALES UP WITH ROTATING
3 THINGS?
THEY GET VISITORS TO WEBSITE
THEN MEASURE RESULTS
AND OPTIMIZE COSTS
1
2
3
1
GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
1
2
3
WWW.MY-WEBSITE.RSHAS NOT
ENOUGH VISITORS
ONLY 20% OF PEOPLE TRUST IN ADVERTISING
(BANNERS ETC)
BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE
(NIELSEN RESEARCH)
WEBSITE
WEBSITE
PPC
(ETARGET)
EMAILSEO
CONTENT
ETARGET TOOL TO GET VISITORS
ETARGET = VISITORS TO YOUR
WEBSITE FROM MORE THAN
90 PORTALS
DRAGAN, MANAGER
COST?ZERO, NIŠTA, FOR FREE
ETARGET =
PAY PER CLICK(PPC)
CLICK FROM 1 DIN
PC SELLERSESHOPSJOB SITESREAL ESTATE
AGRICULTURETOURISMAUTOMOBILESERVICESRETAILCOSMETICSHEALTHCARE
YOUR COMPANY HAS WEBSITE
WEBSITE INFORMS ON PRODUCTS
WEBSITE WITH CONTACT DETAILS
P
P
P
ETARGET PPC CAMPAIGNFROM 1000 DIN TO 100 000s DIN
PPC GREAT BRITAIN COMPANIES SPEND MORE
ON PPC THAN RADIO AND
NEWSPAPER ADVERTISING, SOON TV
62% OF ALL ADVERTISING ORDERS
ARE DRIVEN BY PPC
(T-MOBILE UK)
2
GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
1
2
3
BASIC:NUMBER OF CLICKS
DIRECT SALES
DON`T THINK TOO HARD AT THE
BEGINNING. RUN THE CAMPAIGN
ADVANCED:CUSTOMER RESPONSE
ADVANCED:CUSTOMER RESPONSE
MORE THAN 1,5 MINUTE AT WEB
VISITS THE PRICING PAGE
VISITS DEALER PAGE
OR
89% SATISFACTION
32,5 DIN > 1,5 DIN
GET VISITORS TO YOUR WEBSITE
MEASURE RESULTS
OPTIMIZE YOUR COSTS
1
2
3
BASIC:MINIMIZE COSTS
ADVANCED:OPTIMIZE TEXT
TO GET THE RIGHT PEOPLE
ADVERTISING MUST BE
INFORMATIVE
„
ONLY 20% OF PEOPLE TRUST IN ADVERTISING
(BANNERS ETC)
BUT 60% TRUST WHAT IS SAID AT YOUR WEBSITE
(NIELSEN RESEARCH)
NO SUPERLATIVES
AS IF INDEPENDENT PARTY WROTE IT
ONE PRODUCT = ONE TEXT AD
NO INFO YOU CAN`T FIND AT WEBSITE
P
P
P
P
MORE ADS – 400 % GROWTH
NOW, WE ARE AT THE END.
ALMOST
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23
1
2
32,5 DIN > 1,5 DIN
IF ONE DAY IT GETS TOO COMPLEX, AGENCY CAN HELP YOU
BUT FOR NOW:
THE JOURNEY OF A THOUSAND MILES BEGINS WITH ONE STEP
„
WWW.ETARGET.CO.YU