HOW TO
IMPROVE LANDING PAGE CONVERSION RATESBY: JOHN & BRITTNY
WHAT IS ALANDING PAGE?
A page within a website that a user lands on when they traffi c from any online source.
WHAT’S THEIRPURPOSE?
To increase conversion rates, of course. Online advertisment that use landing pages typically see an improvement of at least 25%.
THE DESIGN & LAYOUT
Clean, professionalCapturing headlineNice imageryExciting CTA Short lead forms No external links Above the foldMake it responsive
THE OFFER & VALUE
Keep it simpleClear value propositionMessage matchKey WordsLet it have rewardSpecialsWide variety of content
ALWAYS ANALYZE & REVISE
Identify key metricsA/B testingsShort loading timeSimple URL
THE GOOD
THE BAD
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