GETTING STARTED WITH TWITTER
DENNIS SHIAO (@DSHIAO)
08.14.2013
1) DEFINE GOALS
Answer the “why question” first.
Goals may include:
Have fun Follow favorite celebrities Find recipes Keep up with breaking news Build your personal brand Market your small business Market your corporate business Find deals while traveling Follow hobbies (sports, collecting, etc.)
Subsequent steps in this process will depend upon your defined goals.
2) CREATE YOUR ACCOUNT
Your User Name should be:
Unique Memorable Short (in character length) Ties in with your goals
For a unique user name:
Avoid strings of numbers Avoid birthdays and years Ties to something personal Ties to something aspirational
Twitter’s sign-up page: https://twitter.com/signup
3) FIND PEOPLE TO FOLLOW
For personal use of Twitter (fun): Celebrities Sports players Sports teams Celebrity chefs Mommy bloggers
For business use:
Customers “Thought Leaders” (people who influence your customers) Competitors Prospects
3) FIND PEOPLE TO FOLLOW
The “Discover” tab: https://twitter.com/i/discover
5) “TWEET” (PUBLISH)
Strive to be:
Useful Helpful Insightful
How to tweet: Share articles, videos, etc. (look for the “Tweet” button) Re-share other users’ tweets (“Retweet” or “RT”) Comment on other users’ tweets Share a favorite quote Share an insight or idea Thank someone
6) ADVANCED: MONITOR INTERACTIONS
Actions to take:
Reply Retweet Favorite Follow back
7) ADVANCED: DOWNLOAD A MOBILE APP
When a Twitter mobile app can come in handy:
Travelling Attending business events Attending sporting events Waiting in line
Use cases:
Sharing photos from your travels “Meet” new people at events “Checking in” with your location
PROGRAM INFORMATION
Presented to The Workforce Show, August 14, 2013.
To listen to the radio program: http://www.soundcloud/TheWorkforceShow
Tune in to The Workforce Show, WCEM 1240 AM and www.mtslive.com, Tuesday and Wednesday noon to 1 PM ET
CONTACT DENNIS
Email: [email protected]
Twitter: @dshiao (personal) or @DNNCorp (employer)
Blog: http://allvirtual.me
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