Engagement’s dramatic impact
Companies with
engaged employees see
240% improvement in
business results.
“Work units in the top 25% … have significantly higher productivity, profitability, and customer ratings,
less turnover and absenteeism, and fewer safety incidents than those in the bottom 25%”
Applies game science to non-game
applications
Leverages intrinsic motivators like self-
interest, status, and personalization
Designed to drive business results from
targeted actions and measurements
Business Gamification
“When designed correctly, gamification has proven to be
very successful in engaging people and motivating them
to change behaviours, develop skills or solve problems” Brian Burke Research VP, Gartner
Spending on gamification will
grow by 67% year over year to
$5.5B in 2018
SOURCES: Markets and Markets, M2 Research
0.
1.8
3.5
5.3
7.
2014 2015 2016 2017 2018
Gamification Market Forecast$Billions
$5.5B
Business Gamification is Large and Growing
The Badgeville ProcessGamifying your business
Define Business Goals &
Create KPIs
Design Gamification
Solution
Measure KPIs via
Real-Time Analytics
Define User Personas
Refine and Evolve Over
Time
• Who is your audience?
• What do they value?
• How will success be measured?
Know your business
Problem DefinitionDefining the game
Stanford researcher BJ Fogg defines engagement as:
(Emotions) (Teach) (UI)
Motivation + Ability + Triggers
Solution EngagementEngaging for Gamification success
Stanford researcher BJ Fogg defines engagement as:
(Emotions) (Teach) (UI)
So, what emotions can we tap into to motivate employees?
Motivation + Ability + Triggers
Solution EngagementEngaging for Gamification success
Stanford researcher BJ Fogg defines engagement as:
(Emotions) (Teach) (UI)
So, what emotions can we tap into to motivate employees?
Life is a journey. People are motivated by the sense of making progress.
We often call this ‘growth’
The secret to Gamification is creating a sense of growth.
Motivation + Ability + Triggers
Solution EngagementEngaging for Gamification success
LearningConcentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries
Smart
GrowthIntrinsically motivating by telling a personal story
Feel: By:
Learning
Overcoming Challenges
Concentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries
Competing, winning, accomplishments, victory in the face of adversity, challenge, thrill, respect
Smart
Success
GrowthIntrinsically motivating by telling a personal story
Feel: By:
Learning
Overcoming Challenges
Social Connections
Concentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries
Competing, winning, accomplishments, victory in the face of adversity, challenge, thrill, respect
Bonding, collaboration, cooperation, roles, teamwork, network of contacts, popularity, specializations
Social Value
Smart
Success
GrowthIntrinsically motivating by telling a personal story
Feel: By:
Learning
Overcoming Challenges
Social Connections
Building/Finding Order
Concentrating, solving puzzles, accumulating knowledge, exploring the unknown, making connections and discoveries
Competing, winning, accomplishments, victory in the face of adversity, challenge, thrill, respect
Bonding, collaboration, cooperation, roles, teamwork, network of contacts, popularity, specializations
Contentment, faith, completeness, order, part of a larger plan, clear rules, right and wrong, purpose
Social Value
Smart
Structure
Success
GrowthIntrinsically motivating by telling a personal story
Feel: By:
1) Determine the personas and their motivations
2) Identify company objectives (ROI)
3) Establish High-level Behaviors List
4) Uncover underlying behaviors
5) Predict behavior frequencies
6) Evaluate as a whole
Behaviors are the atomic unit of Gamification. They are the actions players perform that you are able to track and influence.
Choosing BehaviorsThe steps to choosing behaviors
Considering what we know about our personas and behaviors, how can we organize the behaviors?
Repeating
•Reward once vs. reward every time
Groups
•Order and grouping by task, theme, timing, etc.
Time Intervals
•Scheduled intervals vs. persistent record
Cooperative
• Role specialization, team obligations
Competitive
• Increased pressure, repeat for perfection
Growth
• How are the behaviors being organized to tell a story of growth?
System Considerations
Emotion Considerations
Context: Pre-existingOrganizing behaviors
System
Context CreatedThe 3 layers of Gamification
Quantify:• Tangible
Data• Organized
Goals
Competitions & Challenges
Organized Objectives
System
Reputation
Context CreatedThe 3 layers of Gamification
Quantify:• Tangible
Data• Organized
Goals
Qualify:• Expressing
Status• Aptitude
Record of Talents
Record of Victories
Record of Friends /Associates
Competitions & Challenges
Organized Objectives
System
Reputation
Social
Context CreatedThe 3 layers of Gamification
Quantify:• Tangible
Data• Organized
Goals
Qualify:• Expressing
Status• Aptitude
Connect:• Groups• Facilitating
Connections
Record of Talents
Record of Victories
Record of Friends /Associates
Opportunities to Socialize
Competitions & Challenges
Organized Objectives
• Consolidate visualizations, stats, records, etc.
• Information sorted by priority
• Information sorted by context
• Visual metaphors (color code, shapes, icons)
• Theme (if any)
• Naming / game text (keep it ‘playful’)
Each feature needs a visualization
Behaviors + Context + Interface = Complete Gamification ‘feature’
Interface DesignVisualizations
• You have motivators, behaviors, context and visualizations
• You need to be able to talk about the building blocks that bring all three together.
• We call these features.
Smart Success Social Value Structure
Task List Significant
Levels Significant Moderate
Career Badges Moderate Significant Moderate Moderate
3 different ‘features’
3 different interpretations of badges
3 different methods of motivating
Example:
FeaturesMotivators, Behaviors, and Contextual Layers
Two missions, progress by behavior count,
expectation in one quarter
Curve balanced by percentage of
expectation
BalancingProgress through a system
Monitor Analyze EnhanceOPTIMIZE
ONGOING SUPPORT
Analyze results and determine
effectiveness of behavioral
change to continue to enhance
the solution
Monitor: Using Real Time Analytics to Monitor Activity on the Site
Analyze: Analyze the Deployment Against Target KPI’s and Targets
Enhance: Repeat the design process with new goals in mind
IterationA process, not a project
Pioneered business gamification market in 2010
Startup backed by leading venture investors
Top talent team with expert game designers & data
scientists
30
Badgeville offers a SaaS solution that
delivers business gamfication for
enterprise applications
Badgeville is the Leader in Enterprise Gamification
With Nearly 300 Successful Deployments
Connectors for Key Applications
Decrease deployment time for leading platforms
Enables System Admins to deploy and manage
Eliminates the need for internal development resources
Reduces deployment time to 30 days
Products
Badgeville Products & Services
Gain new insights into discrete
user behaviors & actions
Get immediate insights and clear
action items
Manage ongoing program
analysis
View program changes
dynamically
Unique View of Users, Usage & Behaviors Analytics
Badgeville Products & Services
Platform A Robust Enterprise Platform for High Scale
Eliminate risk with high scalability to millions of
actions/day & billions of API calls/month
Protect security with private cloud, Safe Harbor, SOC2
Type I and SAS-70 Type II compliance
Maintain control with role-based Access Control —
Enterprise admins, app admins, and read-only access
Badgeville Products & Services
ENTERPRISE GRADE