How to Get More Connections on LinkedIn as a Lawyer
Larry BodineMaterial in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.
About Larry Bodine, Esq.
www.LawMarketing.com
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Program Overview• 858 connections and how I got them without trying.
• The purpose of a connection is to get a meeting.
• How to create a profile that generates business.
• Most useful LinkedIn functions.
• Two Easter Eggs.
• Magic Marketing Multiplication Method
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
LinkedIn at a Glance1,473,000 lawyer profilesClients Galore: 100 million executives in 200 countries•550,000 are senior level executives•71% of in-house counsel have joined LinkedIn - Leader Networks 2009
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Source: Hubspot 2011 State of Inbound Marketing
The place to get Business Clients
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
ConsumersBusinesses
Connection Meeting• Purpose of a connection is to lead to an in-person
meeting.• No substitute for meeting IRL • Make it easy to contact you• Showcase your knowledge, get out your message• Meet potential clients, generate leads• Stay in touch with current and past clients
It works if you work it.
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Cover the Basics• More lawyers than staff
should have profiles
• A picture increases clicks on your profile by 6 times
• Be sure to include a link to your website profile
• Emphasize the kind of clients you represent, not your practice areas.
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Avoid This
A profile thatgenerates business
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
A profile thatgenerates business
Invite & Accept InvitationsSlide 10
How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Check profiles and “add to your network”
Check “People You May Know” suggestions
Accept invitations from clients, colleagues, classmates, lawyers and in-house counsel – people whom you can actually meet.
Ignore invitations from people with no picture or few connections.
RecommendationsSlide 11
How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Join an Industry Group
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
• Look for groups that have in-person meetings• Connect with members in advance• Invite contacts to meet in person
Start or Join a Discussion
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Use the Apps
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
• Slideshare• LinkedIn Polls• MyTravel•Company Buzz on Twitter• Many more
LinkedIn for Your SmartphoneSlide 15
• Slideshare• LinkedIn Polls• MyTravel•Company Buzz on Twitter• Many more
Blackberry:
Blackberry
iPhone
Droid
How to Target a Company•Use “Advanced People Search” • Search for key execs at the company• Review groups the belong to• Join the groups and participate in a discussion• Click “Add to Network”• Ask your contacts for an introduction
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Announce an EventSlide 17
How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Article: Present a Webinar to Reach Clients and Prospectshttp://bit.ly/gC1EBN
Easter Egg #1
Broadcast Your Update to 20,000 people• Update your status on LinkedIn Home page• Click on “Share”• Can limit it to connections only
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Easter Egg #1
Broadcast Your Update to 20,000 people• Choose “Post to
Groups”• Add as many groups
as you belong to• Extends your update
to thousands of people with a single update
• Can select individuals and sort by city
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Easter Egg #2
Send message to 848 Connections
• Prepare message so it can be cut & pasted
• Visit Answers• Make a statement• Add details• Categorize your
question• Click “Ask
Question”
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Easter Egg #2
Send message to 848 Connections
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Magic Multiplication Marketing
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Website
Blog
Additional DocumentsHow to Make the Most of LinkedInhttp://bit.ly/jQQsGI LinkedIn is a Happy Hunting Ground for Lawyers http://bit.ly/iFSnZ0
Use Facebook, Twitter, LinkedIn and Blogs for Law Firm Marketinghttp://bit.ly/gPLF2Q
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
Conclusions
1.Create a profile that generates business.
2.Get active and connect with people you meet in groups and discussions
3.Remember: the purpose is to get a face-to-face meeting
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.
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How to Get More Connections on LinkedIn as a LawyerLarry Bodine
www.ExecSense.com © ExecSense, Inc.