How To Do Outreach The Right Way
Outreach is an important part of numerous SEO services and packages.
The need to improve your standings on search engine results pages
(SERPs) drives a need for more links – but these only work if you’re
getting the right links.
Over the years, we’ve seen Google’s internal algorithms assess various
sorts of links, penalising or rewarding them accordingly. As such, the
sheer quantity of links is not the only thing that matters any more, it’s also
important to offer the right quality of links.
So, what does this mean for outreach SEO campaigns? Here are a few
important factors to consider
Is It Relevant?
One of the oldest tricks in the book is to get as many links out there as
possible. You might see services that offer to get you 1,000 links, but
where are those 1,000 links going? If those pieces of anchor text aren’t
relevant links, then they’re not as powerful as you would think.
Let’s use an example. If you’re trying to link back to your real estate
business, why would your links be appearing on car blogs or food websites?
While you can argue an overlap of possible interests, the relevancy of the
link is questionable – and Google may notice this…..
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