How to do a good funding pitchKaty Miller and Jessamy Gould
To pitch, or not to pitch?
• Few opportunities to directly pitch for money in traditional sense
• More likely to be a long process of cultivation and negotiation
Know your audience• What audience does your org
lend itself to best? • Why would they support you?• How much to ask for • How does your work relate to
key considerations in the sector? E.g. social mobility
Head and Heart• Inspire people through
cultivation • Strong rationale relating
to business benefit, alignment etc.
The journey• Not one-off pitch –
series of cultivation activities
• Finding the right person
• Tenacity and determination!
Funder and Partner
• CSR• Employee vol/engagement• Employee development• Networking• Relationship Management
Urgency – closing the deal!• Follow up• Regular engagement• Timelines – urgency
Questions