– How to Create a Slick Mobile User Experience
Travel Distribution Summit Asia
May 2014
Introducing ImpulseFlyer
• An online luxury travel service specializing in luxury & boutique hotels: – Curated selection of only the most amazing luxury & boutique hotels in Asia
and beyond
ImpulseFlyer’s iPhone app has held the #1 ranking for Travel in 5 countries
Ranked #1 for Travel on the iPhone App Store in:
• Singapore
• Hong Kong
• Malaysia
• Macau
• United Arab Emirates
How to Create a Slick Mobile User Experience
• Top Priorities: – Develop a fully responsive website
– Develop native apps for devices most commonly used by your customers (iPhone, iPad, Android)
Mobile Optimized, Fully Responsive Website
iPad Samsung Galaxy S4 iPhone 5S
How to Create a Slick Mobile User Experience
• Design Elements To Consider: – Speed
– Clarity
– Visuals – inspiration vs transaction
– # of screens/taps to a completed booking
Example: Hotel Tonight
The Do-Nothing Approach (2013)
The Strip-It-Right-Down Approach (2013)
Accor – 2013 vs 2014
Hilton – 2013 vs 2014
Marriott – 2013 vs 2014
Starwood – 2013 vs 2014
Hyatt – 2013 vs 2014
Thank You
Steven Gong
Chief Executive Officer| ImpulseFlyer
T: +65 6407 1517 | M: +65 8182 2852
E: [email protected] | W: https://impulseflyer.com