People’s attention span
and patience while
browsing online is very
limited, so if they arrive at
a website for the first time
and can’t tell what the
company behind it does or
what products they offer
within mere seconds,
they may leave almost as
soon as they’ve arrived.
So if your website doesn’t
have a compelling hero
message, forcing people to
work too hard to figure out
what you do, it really doesn’t
matter what else your website
contains, because your visitors
simply won’t stick around to
find out.
The ideal homepage hero
message is essentially a one
(or maximum two) sentence
summary of what your
company offers or what your
products do, and for extra
punch, it should be followed
by a compelling call to action.
It’s as simple as that.
All of the homepage
screenshots in this
presentation were
captured in April 2016
About Noya Lizor & Viola Notes
Viola Notes is the official blog of Viola Group, Israel’s
premier technology oriented private equity investment
group. It is managed by Noya Lizor, Director of Content
at Viola Group and also the author of this presentation
and its associated blog post, Why you need a compelling
hero message for your website and how to create one
that doesn’t suck (with 30 great examples!)
www.viola-notes.com
@viola_notes